Brand Love - Articles - Scientific Research Publishing

Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3，July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,850 Downloads 2,651 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4，April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,262 Downloads 12,760 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1，January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,749 Downloads 3,972 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7，October 14, 2019

DOI: 10.4236/tel.2019.97161 1,094 Downloads 3,872 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 773 Downloads 1,912 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4，November 4, 2020

DOI: 10.4236/jtst.2020.64015 812 Downloads 4,069 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 285 Downloads 1,124 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4，April 19, 2024

DOI: 10.4236/jss.2024.124011 246 Downloads 1,433 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6，December 4, 2015

DOI: 10.4236/tel.2015.56081 5,923 Downloads 9,200 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6，December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,692 Downloads 10,951 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3，June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,370 Downloads 2,872 Views Citations
Character and Culture: Towards a Man of Character—The Relevance of Traditional Igbo Family Values (Articles)

Paul Ikechukwu Ogugua

Open Journal of Philosophy Vol.3 No.1A，February 25, 2013

DOI: 10.4236/ojpp.2013.31A014 6,960 Downloads 9,328 Views Citations
This article belongs to the Special Issue on African Contributions to Philosophy in the Globalized World in the Light of Professor Maduabuchi Dukor’s “Four Great Works on African Philosophy”
Analysis of the Themes and Artistic Features of For Whom the Bell Tolls (Articles)

Yue Zuo

Advances in Literary Study Vol.3 No.2，March 31, 2015

DOI: 10.4236/als.2015.32008 8,440 Downloads 12,727 Views Citations
Love, Trust, and Evolution: Nurturance/Love and Trust as Two Independent Attachment Systems Underlying Intimate Relationships (Articles)

Kevin MacDonald, Emily Anne Patch, Aurelio José Figueredo

Psychology Vol.7 No.2，February 23, 2016

DOI: 10.4236/psych.2016.72026 4,245 Downloads 7,994 Views Citations
This article belongs to the Special Issue on Developmental Psychology
Seductive Behavior: Can It Be Harmful? (Articles)

Thiago de Almeida

Open Access Library Journal Vol.1 No.8，November 17, 2014

DOI: 10.4236/oalib.1101053 2,751 Downloads 3,735 Views Citations
Comparative Study of Dickinson’s Life and Zhang Ailing’s Life (Articles)

Yanyu Gao

Advances in Literary Study Vol.5 No.2，April 30, 2017

DOI: 10.4236/als.2017.52004 1,182 Downloads 2,250 Views Citations
Maternal Love and Freedom under Slavery—Deconstruction of the Female Subjectivity in Beloved (Articles)

Songtao Xiong, Yuhua Fang

Advances in Literary Study Vol.7 No.4，September 12, 2019

DOI: 10.4236/als.2019.74010 1,221 Downloads 3,261 Views Citations
African Americans’ Dreams and Expression of Love during the Great Depression: A Critical Reading through Of Mice and Men by John Steinbeck (Articles)

Didier Kombieni

Open Journal of Social Sciences Vol.8 No.7，July 7, 2020

DOI: 10.4236/jss.2020.87003 738 Downloads 5,193 Views Citations
Consumption Decision and Influencing Factors of Guilin Tourism Performing Arts Brand—A Case of Ancient Love (Articles)

Jingyuan Cui, Sarana Photchanachan

Modern Economy Vol.12 No.1，January 29, 2021

DOI: 10.4236/me.2021.121011 625 Downloads 1,821 Views Citations
Boredom as a Possible Point of Departure for Meditation: Silence, Attention and Access to Being in Pablo D’Ors (Articles)

Javier S. Castresana

Open Journal of Philosophy Vol.12 No.1，February 10, 2022

DOI: 10.4236/ojpp.2022.121002 275 Downloads 1,039 Views Citations

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