Brand Management - Articles - Scientific Research Publishing

The Effect of Crisis Processing Capacity on Brand Crisis Reparability (Articles)

Yi Xiao, Qing Li, Haiying Wei

Journal of Service Science and Management Vol.7 No.5，October 23, 2014

DOI: 10.4236/jssm.2014.75031 3,170 Downloads 4,221 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7，July 24, 2015

DOI: 10.4236/jss.2015.37040 4,665 Downloads 7,776 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1，January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,786 Downloads 6,851 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2，February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,669 Downloads 6,270 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3，August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,559 Downloads 5,422 Views Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective (Articles)

Wei Wei, Haiying Wei, Yaxuan Ran, Hongyan Liu

Journal of Service Science and Management Vol.10 No.1，February 24, 2017

DOI: 10.4236/jssm.2017.101002 1,659 Downloads 3,289 Views Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands (Articles)

Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

Chinese Studies Vol.7 No.1，January 15, 2018

DOI: 10.4236/chnstd.2018.71001 1,177 Downloads 2,595 Views Citations
Graphic Design Theory Research and Application in Packaging Technology (Articles)

E. Bankole Oladumiye

Art and Design Review Vol.6 No.1，February 11, 2018

DOI: 10.4236/adr.2018.61003 4,216 Downloads 24,203 Views Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley (Articles)

Ju Zhu, Mingfang Zhu

Journal of Service Science and Management Vol.11 No.6，November 30, 2018

DOI: 10.4236/jssm.2018.116039 1,467 Downloads 3,064 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2，March 28, 2019

DOI: 10.4236/ojbm.2019.72038 1,894 Downloads 6,196 Views Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity (Articles)

Zhuolin Xiao, Zhensong Cai

Open Journal of Business and Management Vol.7 No.2，April 11, 2019

DOI: 10.4236/ojbm.2019.72051 738 Downloads 1,743 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10，October 23, 2019

DOI: 10.4236/ajibm.2019.910124 638 Downloads 1,511 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11，November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,164 Downloads 2,080 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7，July 28, 2022

DOI: 10.4236/pp.2022.137019 186 Downloads 1,009 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4，November 9, 2022

DOI: 10.4236/adr.2022.104037 256 Downloads 1,216 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 246 Downloads 1,393 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115126 632 Downloads 5,237 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4，July 23, 2024

DOI: 10.4236/ojbm.2024.124134 144 Downloads 994 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2，March 6, 2025

DOI: 10.4236/ojbm.2025.132045 90 Downloads 792 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4，June 13, 2025

DOI: 10.4236/ojbm.2025.134123 48 Downloads 252 Views Citations

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