Global Marketing - Articles - Scientific Research Publishing

Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2，February 25, 2022

DOI: 10.4236/me.2022.132012 585 Downloads 3,058 Views Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9，August 31, 2022

DOI: 10.4236/oalib.1108848 81 Downloads 508 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3，May 31, 2023

DOI: 10.4236/ojbm.2023.113074 393 Downloads 3,128 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6，June 16, 2023

DOI: 10.4236/oalib.1109655 210 Downloads 1,425 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9，September 6, 2023

DOI: 10.4236/me.2023.149059 318 Downloads 958 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10，October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 663 Downloads 2,938 Views Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries (Articles)

Inonge Lilembalemba, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1，January 31, 2024

DOI: 10.4236/ojbm.2024.121035 641 Downloads 3,904 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2，March 20, 2024

DOI: 10.4236/ojbm.2024.122050 228 Downloads 1,486 Views Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2，April 2, 2024

DOI: 10.4236/vp.2024.102008 273 Downloads 1,426 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3，May 21, 2024

DOI: 10.4236/ojbm.2024.123090 2,988 Downloads 50,973 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3，June 5, 2024

DOI: 10.4236/jssm.2024.173011 610 Downloads 6,031 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4，June 12, 2024

DOI: 10.4236/ojbm.2024.124110 435 Downloads 2,947 Views Citations
Maximizing the Impact of Innovative Marketing Automation Technologies in Financial Services (Articles)

Priyal Borole

Voice of the Publisher Vol.10 No.2，June 18, 2024

DOI: 10.4236/vp.2024.102013 80 Downloads 427 Views Citations
The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses (Articles)

Seetharama Rangareddygari

Open Journal of Business and Management Vol.12 No.4，July 24, 2024

DOI: 10.4236/ojbm.2024.124138 291 Downloads 1,944 Views Citations
Does the Reform of Supply and Marketing Cooperatives Improve the New Quality Productive Forces of CO-OP Enterprises?
—An Empirical Test Based on Listed Enterprises (Articles)

Qinghuan Zheng, Yanqi Wu, Long Zhao, Yimeng Chen

Modern Economy Vol.15 No.10，October 10, 2024

DOI: 10.4236/me.2024.1510046 59 Downloads 445 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11，November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 145 Downloads 990 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11，November 30, 2024

DOI: 10.4236/oalib.1112470 65 Downloads 404 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12，December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 97 Downloads 470 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12，December 23, 2024

DOI: 10.4236/me.2024.1512068 83 Downloads 584 Views Citations
An Analysis of Snow Sports Promotion in China through Different Social Media Platforms (Articles)

Zhengqing Ding

Open Journal of Business and Management Vol.13 No.1，January 24, 2025

DOI: 10.4236/ojbm.2025.131027 88 Downloads 478 Views Citations

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