Service Marketing Strategy - Articles - Scientific Research Publishing

A Strategic Thinking on Multi-Level Business Development in Wellness Foods (Articles)

Rich C. Lee

American Journal of Industrial and Business Management Vol.2 No.3，June 15, 2012

DOI: 10.4236/ajibm.2012.23013 7,831 Downloads 12,994 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,344 Downloads 2,426 Views Citations
Relationship Marketing and Information Technology’s Impact on Customer Satisfaction and Commitment (Articles)

Kamal Abubakar Abraham Sleiman, Xiangyu Cai, Juanli Lan, Hongzhen Lei, Ru Liu

Open Journal of Business and Management Vol.9 No.3，April 16, 2021

DOI: 10.4236/ojbm.2021.93055 1,807 Downloads 7,428 Views Citations
Understanding the Effect of Digital Marketing in Achieving Competitive Advantage through the Quality of Banking Service: An Exploratory Study from the Point of View of a Sample of Rafidain Bank Customers in Iraq (Articles)

Ahmed R. Al-Owaidi

Open Journal of Business and Management Vol.12 No.6，October 25, 2024

DOI: 10.4236/ojbm.2024.126195 122 Downloads 732 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6，November 10, 2020

DOI: 10.4236/ojbm.2020.86149 645 Downloads 1,548 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan , Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11，November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 425 Downloads 2,163 Views Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study (Articles)

Johnny B. McDonald, Charles R. Needham

Open Journal of Business and Management Vol.8 No.3，May 29, 2020

DOI: 10.4236/ojbm.2020.83084 951 Downloads 2,611 Views Citations
Organizational Factors to the Effectiveness of Implementing Servitization Strategy (Articles)

Zahir Ahamed, Akira Kamoshida, Takehiro Inohara

Journal of Service Science and Management Vol.6 No.2，June 17, 2013

DOI: 10.4236/jssm.2013.62018 6,884 Downloads 10,659 Views Citations
Analyzing the Dynamic Evolution of Co-Opetition Mechanism among Shipping Service Resources (Articles)

Gang Dong

Open Journal of Social Sciences Vol.3 No.7，July 14, 2015

DOI: 10.4236/jss.2015.37009 5,129 Downloads 5,994 Views Citations
Clean Air Public Service Announcement Targeting Chinese Audiences
—The Case of Hairy Nose (Articles)

Chuangying Li

Open Journal of Social Sciences Vol.6 No.1，January 30, 2018

DOI: 10.4236/jss.2018.61016 1,085 Downloads 2,431 Views Citations
Research on Public Cultural Services in Minority Areas (Ningxia Hui Autonomous Region) (Articles)

Ying Yang

Open Access Library Journal Vol.10 No.3，March 14, 2023

DOI: 10.4236/oalib.1109906 70 Downloads 438 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6，June 29, 2018

DOI: 10.4236/am.2018.96051 826 Downloads 1,535 Views Citations
Open Banking and Information Service: A Strategic Relationship in the FinTech World (Articles)

Sadia Sharmin, Mani Prabha, Fatema Tuz Johora, Nur Mohammad, Md Azad Hossain

Open Journal of Business and Management Vol.12 No.5，September 30, 2024

DOI: 10.4236/ojbm.2024.125186 164 Downloads 1,058 Views Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration (Articles)

Yuanfang Lin, Lianhua Li

Technology and Investment Vol.4 No.1B，January 17, 2013

DOI: 10.4236/ti.2013.41B007 3,370 Downloads 5,061 Views Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China (Articles)

Rong Wu, Mu Zhang

Journal of Service Science and Management Vol.6 No.2，June 10, 2013

DOI: 10.4236/jssm.2013.62015 9,757 Downloads 14,253 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3，July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,747 Downloads 7,823 Views Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective? (Articles)

Qiong Yao, Heng Fang

American Journal of Industrial and Business Management Vol.8 No.1，January 19, 2018

DOI: 10.4236/ajibm.2018.81007 1,058 Downloads 2,167 Views Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2，February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,531 Downloads 12,935 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10，October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 658 Downloads 2,906 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113641 17 Downloads 140 Views Citations

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