Consumer Benefits - Articles - Scientific Research Publishing

Impact of COVID-19 on Consumer Behaviour and Mindful Consumption (Articles)

Sreemoyee Thapa

Open Journal of Business and Management Vol.12 No.3，May 17, 2024

DOI: 10.4236/ojbm.2024.123086 174 Downloads 1,050 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3，May 21, 2024

DOI: 10.4236/ojbm.2024.123090 2,989 Downloads 51,007 Views Citations
Social Media Influence on Millennials Purchase Behaviour of Coca-Cola and Pepsi Carbonated Soft Drink (Articles)

Tolulope Ajibade, Donia Waseem

Open Journal of Business and Management Vol.12 No.4，June 12, 2024

DOI: 10.4236/ojbm.2024.124110 435 Downloads 2,947 Views Citations
Modeling and Forecasting of Consumer Price Index of Foods and Non-Alcoholic Beverages in Kenya Using Autoregressive Integrated Moving Average Models (Articles)

Michael Mbaria Chege

Open Journal of Statistics Vol.14 No.6，November 7, 2024

DOI: 10.4236/ojs.2024.146030 57 Downloads 351 Views Citations
Examining the Influence of Consumer Green Consumption Intention and Enterprise Environmental Awareness toward Enterprise Marketing Sustainability (Articles)

Yulianawati , Muhammad Abdullah Khan, John Wiredu

American Journal of Industrial and Business Management Vol.14 No.11，November 12, 2024

DOI: 10.4236/ajibm.2024.1411070 145 Downloads 990 Views Citations
Investigating the Influence of Social Media Marketing Campaigns on Libyan Consumer Behavior Pertaining to Private Universities: A Case Study of the Libyan International University (Articles)

Abdilrahman Ebrahim

Open Access Library Journal Vol.11 No.11，November 30, 2024

DOI: 10.4236/oalib.1112470 65 Downloads 404 Views Citations
Natural Bioeconomic Exchange Contracts: Intelligence, Efficiency and Failures (Articles)

Ferdinand Ouedraogo

Theoretical Economics Letters Vol.15 No.1，February 10, 2025

DOI: 10.4236/tel.2025.151008 57 Downloads 256 Views Citations
The Value of Creativity: Human Produced Art vs. AI-Generated Art (Articles)

Johnathon Hall, Damian Schofield

Art and Design Review Vol.13 No.1，February 28, 2025

DOI: 10.4236/adr.2025.131005 479 Downloads 5,656 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2，March 17, 2025

DOI: 10.4236/ojbm.2025.132061 809 Downloads 8,756 Views Citations
Breaking Monopolies, Enhancing Competition: Lessons for India from U.S. Case Law (Articles)

Ashwin Ramkumar, Mariam Sène

Open Journal of Business and Management Vol.13 No.3，May 14, 2025

DOI: 10.4236/ojbm.2025.133087 27 Downloads 150 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6，June 27, 2025

DOI: 10.4236/oalib.1113641 26 Downloads 295 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7，July 11, 2025

DOI: 10.4236/ajibm.2025.157044 7 Downloads 96 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7，July 23, 2025

DOI: 10.4236/ajibm.2025.157047 4 Downloads 115 Views Citations
Information Communication Technology (ICT) Utilization in Private Universities in Uganda: Exploring Strategies to Improve. A Case of Uganda Christian University (Articles)

Stephen Kyakulumbye, Maurice Olobo, Vincent Kisenyi

Technology and Investment Vol.4 No.1，February 26, 2013

DOI: 10.4236/ti.2013.41004 9,811 Downloads 14,257 Views Citations
Inspiration of Taoist Thought and Culture on the “New Chinese Style” Landscape Design (Articles)

Chaoyi You, Xianmin Mai

Art and Design Review Vol.7 No.2，May 16, 2019

DOI: 10.4236/adr.2019.72007 1,051 Downloads 3,028 Views Citations
Accelerating Quantum Computing Readiness: Risk Management and Strategies for Sectors (Articles)

Abdullah Ibrahim Salman Alsalman

Journal of Quantum Information Science Vol.13 No.2，June 13, 2023

DOI: 10.4236/jqis.2023.132003 597 Downloads 2,093 Views Citations
A Comparative Analysis of the Old Medical Structure and the ACO Vision 2030 in Saudi Arabia (Articles)

Hossam Alakhrass, Abdullah Al Mulla, Mohammed Aldossary

Health Vol.15 No.9，September 26, 2023

DOI: 10.4236/health.2023.159066 165 Downloads 697 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3，July 31, 2024

DOI: 10.4236/sn.2024.133003 148 Downloads 983 Views Citations
U.S. National Healthcare Expenditures: Demonstration and Explanation of Cubic Growth Dynamics (Articles)

Jack E. Riggs, Jeffrey C. Hobbs, Gerald R. Hobbs, Todd H. Riggs

Theoretical Economics Letters Vol.1 No.3，November 7, 2011

DOI: 10.4236/tel.2011.13022 4,782 Downloads 9,017 Views Citations
US National Healthcare Expenditures, 1960-2000: Public and Private Cubic Growth Dynamics (Articles)

Jack E. Riggs, Jeffrey C. Hobbs, Gerald R. Hobbs, Todd H. Riggs

Modern Economy Vol.3 No.2，March 28, 2012

DOI: 10.4236/me.2012.32027 4,129 Downloads 6,747 Views Citations

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