Destination Marketing - Articles - Scientific Research Publishing

Research on the Marketing Strategy of New Energy Vehicles in SL Company (Articles)

Jihua Zhang, Rong Wang

American Journal of Industrial and Business Management Vol.9 No.2，February 21, 2019

DOI: 10.4236/ajibm.2019.92020 3,532 Downloads 12,949 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2，February 28, 2019

DOI: 10.4236/ajibm.2019.92027 1,903 Downloads 7,747 Views Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism (Articles)

Vibhas Amawate, Madhurima Deb

Theoretical Economics Letters Vol.9 No.4，April 12, 2019

DOI: 10.4236/tel.2019.94055 1,140 Downloads 2,784 Views Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing (Articles)

Ying Ge, Jibo He, Huishan Pang, Yuanyan Hu, Yangcan Gong

American Journal of Industrial and Business Management Vol.9 No.8，August 23, 2019

DOI: 10.4236/ajibm.2019.98111 677 Downloads 1,840 Views Citations
A Study on Consumer Perception Regarding Buying Fresh Produce in Organized Retail Stores in Bangalore, India: Do Demographics Matter? (Articles)

N. Meena Rani, K. Ramachandra

Theoretical Economics Letters Vol.9 No.8，December 11, 2019

DOI: 10.4236/tel.2019.98179 979 Downloads 3,595 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2，March 18, 2020

DOI: 10.4236/ojbm.2020.82044 6,914 Downloads 52,047 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2，April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,144 Downloads 2,190 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7，July 23, 2020

DOI: 10.4236/jss.2020.87020 1,011 Downloads 2,437 Views Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises (Articles)

Mary Njoroge, Veronicah Kaluyu

American Journal of Industrial and Business Management Vol.10 No.8，August 13, 2020

DOI: 10.4236/ajibm.2020.108089 900 Downloads 4,137 Views Citations
Findings Seminal Papers Using Data Mining Techniques (Articles)

Alexander Báez Hernández, Debrayan Bravo Hidalgo

Open Journal of Social Sciences Vol.8 No.9，September 25, 2020

DOI: 10.4236/jss.2020.89023 599 Downloads 2,086 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10，October 20, 2020

DOI: 10.4236/oalib.1106801 439 Downloads 1,555 Views Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia (Articles)

Noran Trad, Maha Abdullah Al Dabbagh

Open Journal of Social Sciences Vol.8 No.11，November 27, 2020

DOI: 10.4236/jss.2020.811029 2,274 Downloads 10,602 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1，January 30, 2022

DOI: 10.4236/jssm.2022.151002 1,692 Downloads 8,423 Views Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry (Articles)

Magdy Rabea

American Journal of Industrial and Business Management Vol.12 No.1，January 30, 2022

DOI: 10.4236/ajibm.2022.121007 892 Downloads 7,243 Views Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs (Articles)

Amal Seddik Afify

Modern Economy Vol.13 No.2，February 25, 2022

DOI: 10.4236/me.2022.132012 585 Downloads 3,055 Views Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model (Articles)

Yiping Luo, Ying Wang, Luyun Zhang

Open Access Library Journal Vol.9 No.9，August 31, 2022

DOI: 10.4236/oalib.1108848 81 Downloads 503 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3，May 31, 2023

DOI: 10.4236/ojbm.2023.113074 390 Downloads 3,104 Views Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants (Articles)

Nanekum Isaac, Solomon Abekah Keelson, Elizabeth Boakye Yiadom

Open Access Library Journal Vol.10 No.6，June 16, 2023

DOI: 10.4236/oalib.1109655 210 Downloads 1,419 Views Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context (Articles)

Foteini Kontogiorgou, Damianos P. Sakas, Nikolaos T. Giannakopoulos, Nikos Kanellos, Christos Christopoulos

Modern Economy Vol.14 No.9，September 6, 2023

DOI: 10.4236/me.2023.149059 317 Downloads 954 Views Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era (Articles)

Xinyu Huang

American Journal of Industrial and Business Management Vol.13 No.10，October 30, 2023

DOI: 10.4236/ajibm.2023.1310061 661 Downloads 2,917 Views Citations

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