Moderating Effect of Self-Esteem and Brand Loyalty - Articles

Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6，October 31, 2017

DOI: 10.4236/tel.2017.76126 1,959 Downloads 5,332 Views Citations
The Impact of Workplace Bullying on Employees’ Turnover Intention: The Role of Self-Esteem (Articles)

Xiaohui Li, Xiaoqin Liu, Weizhen Chen

Open Journal of Social Sciences Vol.8 No.10，September 30, 2020

DOI: 10.4236/jss.2020.810003 1,339 Downloads 6,138 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6，November 7, 2024

DOI: 10.4236/ojbm.2024.126202 215 Downloads 1,430 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,059 Downloads 8,584 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,842 Downloads 6,691 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 2,291 Downloads 16,853 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1，January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,782 Downloads 6,818 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2，March 28, 2019

DOI: 10.4236/ojbm.2019.72038 1,881 Downloads 6,136 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2，April 18, 2023

DOI: 10.4236/jssm.2023.162006 238 Downloads 1,341 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)

Sandra Maria Correia Loureiro, Francisco Javier Miranda

Journal of Service Science and Management Vol.4 No.4，December 7, 2011

DOI: 10.4236/jssm.2011.44054 13,143 Downloads 22,735 Views Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry (Articles)

Peter Kwasi Oppong, Joseph Owusu, Paul Hammond, Edmond Amissah

Open Journal of Business and Management Vol.10 No.5，September 7, 2022

DOI: 10.4236/ojbm.2022.105121 277 Downloads 1,091 Views Citations
Evaluating Self-Esteem Levels of Brazilian and Portuguese Adolescents (Articles)

Carla Lettnin, Karina Dohms, Aline Rocha Mendes, Claus Dieter Stobaus, Juan José M. Mosquera, Saul Neves de Jesus

Psychology Vol.6 No.4，March 3, 2015

DOI: 10.4236/psych.2015.64032 4,560 Downloads 6,660 Views Citations
Abusive Supervision and Counterproductive Work Behavior: Moderating Effect of Negative Affectivity (Articles)

Feng An, Bing Wang

Journal of Service Science and Management Vol.9 No.1，February 17, 2016

DOI: 10.4236/jssm.2016.91009 4,756 Downloads 7,365 Views Citations
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12，December 24, 2019

DOI: 10.4236/ajibm.2019.912149 933 Downloads 2,483 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9，September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,322 Downloads 4,936 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2，February 26, 2025

DOI: 10.4236/oalib.1112891 49 Downloads 269 Views Citations
Development and Validation of the Self-Esteem Scale of Toulouse (ETES) in Vietnam (Articles)

Trinh Thi Linh, Tran Thu Huong, Ngo Mai Trang

Open Journal of Social Sciences Vol.5 No.1，January 16, 2017

DOI: 10.4236/jss.2017.51010 2,007 Downloads 6,212 Views Citations
Examining the Psychometric Properties of the Rosenberg Self-Esteem Scale in Eritrean Youth (Articles)

Fikresus (Fikrejesus) Amahazion

Psychology Vol.12 No.1，January 15, 2021

DOI: 10.4236/psych.2021.121005 1,539 Downloads 6,001 Views Citations
Perceived Parental Rejection Has an Indirect Effect on Young Women’s Drinking to Cope (Articles)

Laura Rundell, Carrie M. Brown, Rachel E. Cook

Psychology Vol.3 No.11，November 26, 2012

DOI: 10.4236/psych.2012.311140 4,968 Downloads 8,022 Views Citations
The Role of Neuroticism in the Relation between Self-Esteem and Aggressive Emotion among 1085 Chinese Adolescents (Articles)

Zhaojun Teng, Yanling Liu

Psychology Vol.4 No.10，October 12, 2013

DOI: 10.4236/psych.2013.410103 5,666 Downloads 10,379 Views Citations

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