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ISSN
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Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
(Articles)
Ashraf Hossain
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.5 No.2
, February 10, 2015
DOI:
10.4236/ajibm.2015.52006
9,763
Downloads
12,898
Views
Citations
The Effects of a Health-Based Context on Memory for Advertisements
(Articles)
Sundus Mahdi
,
Adrian Furnham
Psychology
Vol.7 No.8
, July 22, 2016
DOI:
10.4236/psych.2016.78117
2,075
Downloads
3,867
Views
Citations
A Comparison of Multimodal Metaphors in Chinese and Foreign Liquor Advertisements
(Articles)
Ziyue Shao
Open Access Library Journal
Vol.11 No.9
, September 13, 2024
DOI:
10.4236/oalib.1111935
71
Downloads
516
Views
Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna
(Articles)
Rong Ma
Open Journal of Social Sciences
Vol.12 No.7
, July 25, 2024
DOI:
10.4236/jss.2024.127030
360
Downloads
2,196
Views
Citations
Structural Holes and Banner-Ad Click-Throughs
(Articles)
Starling David Hunter III
,
Ravi Chinta
Technology and Investment
Vol.4 No.1
, February 26, 2013
DOI:
10.4236/ti.2013.41005
5,281
Downloads
8,347
Views
Citations
The Stereotypical Representation of Females in Women’s Health Magazine’s Cosmetic Advertisements
(Articles)
Gulcin Ipek Emeksiz
Open Journal of Social Sciences
Vol.9 No.9
, September 2, 2021
DOI:
10.4236/jss.2021.99005
807
Downloads
11,808
Views
Citations
Meanings in
Always
Sanitary Pads Advertisement
(Articles)
Fridah Karambu Njenjere
,
Humphrey Kirimi Ireri
,
Christine Atieno
Open Access Library Journal
Vol.11 No.9
, September 24, 2024
DOI:
10.4236/oalib.1112149
79
Downloads
1,474
Views
Citations
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1655362766
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