Type of Advertising Appeal - Articles - Scientific Research Publishing

The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences (Articles)

Chunxiu Ye, Hong Zhou

Psychology Vol.10 No.4, March 19, 2019

DOI: 10.4236/psych.2019.104036 1,197 Downloads 2,916 Views Citations
Effects of Quality and Price Appeals on Consumers’ Internal Reference Prices and Quality Perceptions (Articles)

Miyuri Shirai

Modern Economy Vol.5 No.8, July 7, 2014

DOI: 10.4236/me.2014.58076 3,939 Downloads 6,893 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 238 Downloads 2,683 Views Citations
Research on the Effect of Assertive Appeal on Consumer Behavioral Intention (Articles)

Jie Wang, Jue Yang

Open Journal of Social Sciences Vol.8 No.2, February 28, 2020

DOI: 10.4236/jss.2020.82020 1,005 Downloads 2,577 Views Citations
Clinical Profile of a Person with Experience of Deliberate Self-Poisoning (Articles)

Vanja Tatalović, Ana-Marija Vejnović, Sveto Bjelan, Sanja Bjelan, Isidora Đozić

Open Access Library Journal Vol.11 No.4, April 30, 2024

DOI: 10.4236/oalib.1111476 55 Downloads 416 Views Citations
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3, September 30, 2010

DOI: 10.4236/ib.2010.23032 4,562 Downloads 8,111 Views Citations
Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.8 No.3, August 28, 2020

DOI: 10.4236/ajc.2020.83007 722 Downloads 2,870 Views Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11, November 10, 2022

DOI: 10.4236/oalib.1109444 198 Downloads 1,248 Views Citations
Message Strategy Effects for Risk-Reduction Campaigns during Health Crises (Articles)

Amir Heiman, Jacob Hornik, Oded Lowengart

Journal of Service Science and Management Vol.5 No.1, March 28, 2012

DOI: 10.4236/jssm.2012.51010 3,656 Downloads 6,556 Views Citations
Clean Air Public Service Announcement Targeting Chinese Audiences
—The Case of Hairy Nose (Articles)

Chuangying Li

Open Journal of Social Sciences Vol.6 No.1, January 30, 2018

DOI: 10.4236/jss.2018.61016 1,167 Downloads 2,772 Views Citations
“I Am the Law and Order Candidate”: A Content Analysis of Donald Trump’s Race-Baiting Dog Whistles in the 2016 Presidential Campaign (Articles)

Brian P. Tilley

Psychology Vol.11 No.12, December 28, 2020

DOI: 10.4236/psych.2020.1112123 2,037 Downloads 8,672 Views Citations
The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9, September 14, 2016

DOI: 10.4236/ajibm.2016.69092 6,825 Downloads 13,645 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3, March 11, 2020

DOI: 10.4236/oalib.1105865 4,863 Downloads 20,612 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,244 Downloads 11,794 Views Citations
Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2, May 22, 2012

DOI: 10.4236/ojpp.2012.22017 19,481 Downloads 31,325 Views Citations
On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11, November 28, 2017

DOI: 10.4236/am.2017.811119 1,240 Downloads 2,662 Views Citations
The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2, February 12, 2018

DOI: 10.4236/me.2018.92018 1,624 Downloads 4,320 Views Citations
Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6, June 11, 2019

DOI: 10.4236/oalib.1105441 1,813 Downloads 5,324 Views Citations
Technological Innovation: An Assessment of Operational Practices of Small and Medium Textile Enterprises in Ghana (Articles)

Isaac Abraham, Ebenezer Kofi Howard, Richard Acquaye

Journal of Textile Science and Technology Vol.8 No.3, July 29, 2022

DOI: 10.4236/jtst.2022.83010 334 Downloads 1,510 Views Citations
Impression-Based Advertising: A Cross-Platform Solution (Articles)

Edward Evans Smallwood

American Journal of Industrial and Business Management Vol.12 No.12, December 14, 2022

DOI: 10.4236/ajibm.2022.1212096 285 Downloads 1,841 Views Citations

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