Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,724
Downloads
4,259
Views
Citations
Marketing Capability Development in Micro Manufacturing Enterprises
(Articles)
Guven Gurkan Inan
,
Aysegul Eda Kop
American Journal of Industrial and Business Management
Vol.8 No.1
,January 8, 2018
DOI:
10.4236/ajibm.2018.81001
7,555
Downloads
9,607
Views
Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products
(Articles)
Msafiri Daudi Mbaga
,
Lamya Salim Khamis Al Abri
,
Shekar Bose
,
Houcine Boughanmi
American Journal of Industrial and Business Management
Vol.8 No.6
,June 11, 2018
DOI:
10.4236/ajibm.2018.86097
993
Downloads
3,278
Views
Citations
Marketing and Business Analysis in the Era of Big Data
(Articles)
Yiying Hu
American Journal of Industrial and Business Management
Vol.8 No.7
,July 25, 2018
DOI:
10.4236/ajibm.2018.87117
2,766
Downloads
6,849
Views
Citations
A Study on Service Marketing of University Libraries in the New Media Environment
(Articles)
Yi Zheng
,
Lan Du
Open Journal of Social Sciences
Vol.6 No.11
,November 23, 2018
DOI:
10.4236/jss.2018.611016
1,452
Downloads
2,932
Views
Citations
Application of Entrepreneurial Marketing in Micro, Small and Medium Enterprise in Dhaulagiri, Nepal
(Articles)
Shrijan Gyanwali
,
Chanchai Bunchapattanasakda
Open Journal of Business and Management
Vol.7 No.2
,April 8, 2019
DOI:
10.4236/ojbm.2019.72047
1,862
Downloads
3,605
Views
Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group
(Articles)
Liwen Huang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94073
1,881
Downloads
6,121
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
796
Downloads
2,362
Views
Citations
Cause-Related Marketing and Its Impact on Buying Intention
(Articles)
Vibhas Amawate
,
Madhurima Deb
,
Mohit Manchanda
Theoretical Economics Letters
Vol.9 No.6
,August 30, 2019
DOI:
10.4236/tel.2019.96135
702
Downloads
2,224
Views
Citations
Developed Skills of Marketing Students through Direct Selling in Nueva Ecija
(Articles)
Kim Edward S. Santos
Open Access Library Journal
Vol.7 No.2
,February 12, 2020
DOI:
10.4236/oalib.1106111
805
Downloads
2,671
Views
Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
(Articles)
Yue Fang
Open Journal of Business and Management
Vol.8 No.2
,March 26, 2020
DOI:
10.4236/ojbm.2020.82057
1,308
Downloads
4,210
Views
Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market
(Articles)
Romans Dmitrijevs
Open Journal of Business and Management
Vol.8 No.3
,May 12, 2020
DOI:
10.4236/ojbm.2020.83073
24,077
Downloads
51,591
Views
Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks
(Articles)
Chiraz Rouissi
Open Journal of Business and Management
Vol.9 No.2
,March 31, 2021
DOI:
10.4236/ojbm.2021.92047
536
Downloads
1,673
Views
Citations
The Effect of Blue Ocean on Business Entrepreneurship through Niche Marketing as a Mediating Variable (Applied Study on Zalat for Leather Products Co.)
(Articles)
Hossam Atef Abdel-Dayem
,
Mohamed Abdel Salam Ragheb
,
Mohamed Abdel-Azzim
,
Fahd Abdel-Azziz Hamaida
,
Alaa Abdel-Wahed Abdel-Bary
Open Access Library Journal
Vol.8 No.10
,October 26, 2021
DOI:
10.4236/oalib.1108010
287
Downloads
2,974
Views
Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example
(Articles)
Liuhan Jin
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108593
274
Downloads
1,712
Views
Citations
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members
(Articles)
Moses Chundu
,
Patricia Chigombe
,
Tolbert Mucheri
American Journal of Industrial and Business Management
Vol.12 No.7
,July 18, 2022
DOI:
10.4236/ajibm.2022.127064
356
Downloads
1,780
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
264
Downloads
1,238
Views
Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia
(Articles)
Samatar Abshir Mahamed
,
Hawa Yusuf Ali
Open Journal of Animal Sciences
Vol.13 No.2
,April 23, 2023
DOI:
10.4236/ojas.2023.132018
185
Downloads
874
Views
Citations
This article belongs to the Special Issue on
Animal Science and Livestock Production
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market
(Articles)
Yali Yang
Open Access Library Journal
Vol.10 No.5
,May 22, 2023
DOI:
10.4236/oalib.1110145
30
Downloads
256
Views
Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce
(Articles)
Xiaoli Chen
Technology and Investment
Vol.14 No.4
,September 28, 2023
DOI:
10.4236/ti.2023.144014
104
Downloads
375
Views
Citations
<
...
4
5
6
...
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top