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ISSN
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Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
965
Downloads
1,880
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,392
Downloads
3,021
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,705
Downloads
6,471
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,535
Downloads
21,092
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
669
Downloads
1,611
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
174
Downloads
769
Views
Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley
(Articles)
Ju Zhu
,
Mingfang Zhu
Journal of Service Science and Management
Vol.11 No.6
,November 30, 2018
DOI:
10.4236/jssm.2018.116039
1,330
Downloads
2,615
Views
Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research
(Articles)
Liuying He
,
Yaxuan Ran
Modern Economy
Vol.6 No.3
,March 18, 2015
DOI:
10.4236/me.2015.63036
4,983
Downloads
6,866
Views
Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats
(Articles)
Magali Jara
American Journal of Industrial and Business Management
Vol.8 No.3
,March 20, 2018
DOI:
10.4236/ajibm.2018.83038
1,957
Downloads
5,400
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,651
Downloads
8,796
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
534
Downloads
3,291
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,896
Downloads
8,420
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,887
Downloads
10,415
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,380
Downloads
3,848
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,740
Downloads
6,335
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,240
Downloads
2,316
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,224
Downloads
1,933
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
761
Downloads
5,304
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,694
Downloads
23,047
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,464
Downloads
13,239
Views
Citations
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