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Affiliation
ISSN
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Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
(Articles)
Yimiao Chen
,
Fangyi Liu
,
Li-Ming Ho
,
Tom M. Y. Lin
Psychology
Vol.3 No.9
,September 25, 2012
DOI:
10.4236/psych.2012.39109
4,739
Downloads
8,205
Views
Citations
Procedural Justice and Customer Post-Complaint Behaviour in Fast Food Firms in Port Harcourt, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
American Journal of Industrial and Business Management
Vol.9 No.2
,February 28, 2019
DOI:
10.4236/ajibm.2019.92026
700
Downloads
2,808
Views
Citations
On the Advertising of an Event: A Mathematical Approach
(Articles)
Rosa Ferrentino
,
Carmine Boniello
Applied Mathematics
Vol.8 No.11
,November 28, 2017
DOI:
10.4236/am.2017.811119
1,033
Downloads
2,094
Views
Citations
Cultural Differences between Asians and Non-Asians affect Buying Attitudes and Purchasing Behaviours towards Green Tourism Products
(Articles)
Suk Ha Grace Chan
,
Ka Yin Chau
Journal of Service Science and Management
Vol.14 No.3
,May 11, 2021
DOI:
10.4236/jssm.2021.143015
443
Downloads
2,661
Views
Citations
This article belongs to the Special Issue on
Tourism and Hospitality Management
An Exploratory Study on the Electronic Word of Mouth Communication in Promoting Brands in the Online Platforms
(Articles)
B. N. Malar Selvi
,
J. Edwin Thomson
Intelligent Information Management
Vol.8 No.5
,September 30, 2016
DOI:
10.4236/iim.2016.85010
3,132
Downloads
9,408
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
778
Downloads
2,497
Views
Citations
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
(Articles)
Si Yang
Social Networking
Vol.7 No.3
,July 23, 2018
DOI:
10.4236/sn.2018.73013
763
Downloads
1,747
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,629
Downloads
9,015
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Research on the Impact of Corporate Social Responsibility on Consumers’ Purchase Intention
(Articles)
Mengjun Yu
,
Jikai Wang
,
Jiao Xin
Open Access Library Journal
Vol.8 No.7
,July 21, 2021
DOI:
10.4236/oalib.1107672
497
Downloads
5,370
Views
Citations
Study on Urban Residents’ Willingness to Buy the Products of Rural Tourism
(Articles)
Haibo Zhu
,
Ruihu Wu
iBusiness
Vol.4 No.2
,June 20, 2012
DOI:
10.4236/ib.2012.42021
4,607
Downloads
7,734
Views
Citations
Provide Consumers with What They Want on Word of Mouth Forums
(Articles)
Yan Liu
,
Dahai Dong
,
Robert E. Burnkant
iBusiness
Vol.5 No.1A
,March 29, 2013
DOI:
10.4236/ib.2013.51A007
5,814
Downloads
9,166
Views
Citations
This article belongs to the Special Issue on
E-Commerce
Distributive Justice and Customer Post-Complaint Behaviour of Fast Food Industry in Rivers State, Nigeria
(Articles)
Gibson Chituru Ogonu
,
N. Gladson Nwokah
,
Beatrice Chinyere Acee-Eke
Journal of Service Science and Management
Vol.12 No.3
,March 20, 2019
DOI:
10.4236/jssm.2019.123019
1,191
Downloads
2,789
Views
Citations
The Influence of Relationship Quality on Electronic Word of Mouth for Mobile Review Site Users in Saudi Arabia Market
(Articles)
Fathia Mohammed Issa
iBusiness
Vol.13 No.4
,November 4, 2021
DOI:
10.4236/ib.2021.134010
311
Downloads
1,980
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
104
Downloads
611
Views
Citations
College Students’ Perceptions of Sustainability: A Regional Survey
(Articles)
Michael Myung Jeong
,
Younghan Jung
,
Dan Daehyun Koo
Journal of Building Construction and Planning Research
Vol.3 No.4
,December 21, 2015
DOI:
10.4236/jbcpr.2015.34021
3,923
Downloads
5,670
Views
Citations
Research on the Willingness of Overseas Consumers to Purchase Chinese E-Commerce Products Based on Consumer Ethnocentrism, Product Quality Perception and Consumer Animosity
(Articles)
Jiayao Jin
,
Yiting Zhuo
,
Zhen Wei
,
Yuqing Wan
Open Access Library Journal
Vol.10 No.6
,June 21, 2023
DOI:
10.4236/oalib.1110260
99
Downloads
666
Views
Citations
Cultural Connotation and Product Mapping of Health Tourism in China
(Articles)
Lina Zhong
,
Baolin Deng
Journal of Service Science and Management
Vol.12 No.7
,December 5, 2019
DOI:
10.4236/jssm.2019.127055
895
Downloads
1,966
Views
Citations
This article belongs to the Special Issue on
Hospitality Management and Tourism Studies
Interests-Based Local Experience Tourism: A New Tourism Product Design in China
(Articles)
Qingfeng Song
,
Wenyong Feng
Open Journal of Social Sciences
Vol.9 No.4
,April 27, 2021
DOI:
10.4236/jss.2021.94030
606
Downloads
2,823
Views
Citations
How Do Consumers Adopt Imported Products in an Era of Product Overcrowding?
(Articles)
Miguel Sahagun
,
Arturo Z. Vasquez-Parraga
Theoretical Economics Letters
Vol.7 No.7
,December 7, 2017
DOI:
10.4236/tel.2017.77137
863
Downloads
4,125
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
A New History of Logic: The Laborious Birth of a Formal Pluralism
(Articles)
Antonino Drago
Advances in Historical Studies
Vol.10 No.4
,December 23, 2021
DOI:
10.4236/ahs.2021.104016
168
Downloads
929
Views
Citations
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