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ISSN
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Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
207
Downloads
3,663
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
197
Downloads
1,917
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
112
Downloads
479
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
44
Downloads
156
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,160
Downloads
4,403
Views
Citations
An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States
(Articles)
Tilokie Depoo
,
Gehan Dhameeth Shanmuganathan
Open Journal of Business and Management
Vol.1 No.2
,July 2, 2013
DOI:
10.4236/ojbm.2013.12003
6,811
Downloads
13,448
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,672
Downloads
7,937
Views
Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables
(Articles)
Alireza Mohammadpour
,
Taher Roshandel Arbatani
,
Tahmoures Hassan Gholipour
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.7 No.5
,October 31, 2014
DOI:
10.4236/jssm.2014.75034
19,762
Downloads
31,984
Views
Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities
(Articles)
Yong Zhang
,
Lu Chen
Advances in Applied Sociology
Vol.7 No.4
,April 18, 2017
DOI:
10.4236/aasoci.2017.74009
1,777
Downloads
4,175
Views
Citations
Study on the Spillover Effects of Overseas Brand Crises
(Articles)
Qing Li
,
Zheng Jiang
Journal of Service Science and Management
Vol.10 No.4
,August 16, 2017
DOI:
10.4236/jssm.2017.104031
1,012
Downloads
1,897
Views
Citations
Effect of Adjacent Product Price on Customer’s Willingness to Pay of Focal Brand: A Bayesian Approach
(Articles)
Atanu Adhikari
Theoretical Economics Letters
Vol.7 No.7
,November 27, 2017
DOI:
10.4236/tel.2017.77131
828
Downloads
2,042
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior Research
Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption
(Articles)
Ya-Chen Lu
,
Kuan-Nien Chen
J. of Cosmetics, Dermatological Sciences and Applications
Vol.7 No.4
,December 28, 2017
DOI:
10.4236/jcdsa.2017.74031
3,443
Downloads
9,478
Views
Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
948
Downloads
1,915
Views
Citations
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands
(Articles)
Ningbo Wang
,
Chenggang Li
Open Journal of Social Sciences
Vol.6 No.3
,April 9, 2018
DOI:
10.4236/jss.2018.63022
3,297
Downloads
17,557
Views
Citations
Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan
(Articles)
Mahwish Rabia
,
Fatima Babar
,
Saliha Akram
,
Zunaira Arif
,
Rida Tanveer
Open Journal of Social Sciences
Vol.7 No.4
,April 16, 2019
DOI:
10.4236/jss.2019.74016
1,649
Downloads
6,877
Views
Citations
Contract Manufacturer’s Encroachment Strategy Considering Advertising Effort
(Articles)
Jing Shi
Journal of Service Science and Management
Vol.13 No.2
,April 3, 2020
DOI:
10.4236/jssm.2020.132015
535
Downloads
1,280
Views
Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding
(Articles)
Syed Asad Abbas Bokhari
,
Shahid Manzoor
American Journal of Industrial and Business Management
Vol.12 No.5
,May 26, 2022
DOI:
10.4236/ajibm.2022.125048
409
Downloads
2,958
Views
Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding
(Articles)
Sonkar P. Akhilendra
,
Muthusamy Aravendan
Intelligent Information Management
Vol.15 No.3
,May 9, 2023
DOI:
10.4236/iim.2023.153007
414
Downloads
2,779
Views
Citations
Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
(Articles)
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 31, 2024
DOI:
10.4236/ojbm.2024.121035
97
Downloads
572
Views
Citations
Visualization Analysis of Online Health Care Research Based on Citespace
(Articles)
Siqi Yi
,
Shuli Gao
Open Journal of Social Sciences
Vol.9 No.7
,July 22, 2021
DOI:
10.4236/jss.2021.97022
243
Downloads
880
Views
Citations
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