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Factors Affecting Brand Identification and Loyalty in Online Community (Articles)
Chieh-Min Chou
American Journal of Industrial and Business Management Vol.3 No.8，December 12, 2013
DOI: 10.4236/ajibm.2013.38076 6,434 Downloads 10,617 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)
Shupan Wang, Jinhua Tong, Danting Zhou
Open Journal of Business and Management Vol.4 No.1，January 25, 2016
DOI: 10.4236/ojbm.2016.41016 4,096 Downloads 4,978 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)
Wen Li, Tian’e Fu, Ziying Huang
American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016
DOI: 10.4236/ajibm.2016.611101 1,932 Downloads 3,793 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018
DOI: 10.4236/ajibm.2018.86108 1,304 Downloads 4,720 Views Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation (Articles)
Sandra Maria Correia Loureiro, Francisco Javier Miranda
Journal of Service Science and Management Vol.4 No.4，December 7, 2011
DOI: 10.4236/jssm.2011.44054 10,489 Downloads 18,224 Views Citations
The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers (Articles)
Yu-Syuan Chen, Tso-Jen, Chen, Cheng-Che Lin
Open Journal of Social Sciences Vol.4 No.7，July 30, 2016
DOI: 10.4236/jss.2016.47018 3,462 Downloads 7,222 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)
Xi Zhang
Open Journal of Business and Management Vol.7 No.2，March 28, 2019
DOI: 10.4236/ojbm.2019.72038 680 Downloads 1,551 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)
Jane Brannen, Cynthia M. Frisby
Theoretical Economics Letters Vol.7 No.6，October 31, 2017
DOI: 10.4236/tel.2017.76126 1,080 Downloads 2,060 Views Citations
Consumer’s Purchase Intentions towards Automobiles in Pakistan (Articles)
Abeera Amir, Muzaffar Asad
Open Journal of Business and Management Vol.6 No.1，January 30, 2018
DOI: 10.4236/ojbm.2018.61014 1,112 Downloads 3,071 Views Citations
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management Vol.9 No.12，December 24, 2019
DOI: 10.4236/ajibm.2019.912149 387 Downloads 650 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)
Masri bin Abdul Lasi, Tan Cheng Man
American Journal of Industrial and Business Management Vol.10 No.9，September 18, 2020
DOI: 10.4236/ajibm.2020.109100 189 Downloads 577 Views Citations
The Developing Trend of Independent Designer Brands and Brand Managing Company in China (Articles)
Yiyao Zhu
Open Journal of Social Sciences Vol.3 No.11，November 12, 2015
DOI: 10.4236/jss.2015.311013 5,664 Downloads 6,219 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)
Hana Othman ElAydi
Open Access Library Journal Vol.5 No.10，October 29, 2018
DOI: 10.4236/oalib.1104977 1,607 Downloads 6,655 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)
Cancan Lu
Open Journal of Social Sciences Vol.2 No.9，August 26, 2014
DOI: 10.4236/jss.2014.29005 6,293 Downloads 7,144 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)
Lintong Jiao
Open Journal of Social Sciences Vol.6 No.12，December 17, 2018
DOI: 10.4236/jss.2018.612007 722 Downloads 1,177 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)
Chao Liu, Feiyan Liu
Open Journal of Business and Management Vol.8 No.2，January 16, 2020
DOI: 10.4236/ojbm.2020.82026 419 Downloads 797 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)
S. Sreejesh
Theoretical Economics Letters Vol.5 No.2，April 20, 2015
DOI: 10.4236/tel.2015.52033 5,862 Downloads 7,264 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)
Jiuqun He
American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016
DOI: 10.4236/ajibm.2016.65056 1,974 Downloads 2,672 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)
Ziying Liu, Ding Pan, Ya Xu
American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019
DOI: 10.4236/ajibm.2019.93033 519 Downloads 795 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)
Yuanle Cheng, Hai Hu
DOI: 10.4236/ojbm.2020.82025 402 Downloads 585 Views Citations