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DOI
Author
Journal
Affiliation
ISSN
Subject
Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,358
Downloads
2,390
Views
Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly
(Articles)
Yan Wang
,
Deqing Tan
Modern Economy
Vol.8 No.6
,June 13, 2017
DOI:
10.4236/me.2017.86056
1,380
Downloads
2,303
Views
Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract
(Articles)
Meng Jia
Journal of Service Science and Management
Vol.10 No.3
,June 23, 2017
DOI:
10.4236/jssm.2017.103024
1,537
Downloads
3,631
Views
Citations
A Qualitative Study on the Outcomes of Social Media Advertising
(Articles)
Shariful Islam
,
Mohammad Iqbal Mahmood
Advances in Journalism and Communication
Vol.6 No.2
,June 29, 2018
DOI:
10.4236/ajc.2018.62006
2,617
Downloads
12,097
Views
Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
(Articles)
Chunxiu Ye
,
Hong Zhou
Psychology
Vol.10 No.4
,March 19, 2019
DOI:
10.4236/psych.2019.104036
878
Downloads
2,118
Views
Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities
(Articles)
Wenhui Li
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94069
642
Downloads
1,359
Views
Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research
(Articles)
Minxia Zheng
Open Journal of Social Sciences
Vol.8 No.3
,March 6, 2020
DOI:
10.4236/jss.2020.83002
6,795
Downloads
20,360
Views
Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects
(Articles)
Olivier Bile
Theoretical Economics Letters
Vol.10 No.3
,June 30, 2020
DOI:
10.4236/tel.2020.103044
367
Downloads
1,199
Views
Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality
(Articles)
Yiran Zhang
,
Kailai Jiang
Open Access Library Journal
Vol.8 No.5
,May 24, 2021
DOI:
10.4236/oalib.1107437
80
Downloads
447
Views
Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan
(Articles)
Farid Ahamd Monib
,
Jamaluddin Qanet
,
Redwanullah Abdi
Open Journal of Social Sciences
Vol.9 No.7
,July 20, 2021
DOI:
10.4236/jss.2021.97015
256
Downloads
2,078
Views
Citations
Social Media and Its Connection to Business Performance—A Literature Review
(Articles)
Bruce Emmanuel
,
Shurong Zhao
,
Sulemana Bankuoru Egala
,
Yegenmuradov Mammet
,
Kweitsu Godson
American Journal of Industrial and Business Management
Vol.12 No.5
,May 19, 2022
DOI:
10.4236/ajibm.2022.125045
870
Downloads
11,447
Views
Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities
(Articles)
Alain Assomo
Advances in Journalism and Communication
Vol.10 No.2
,May 31, 2022
DOI:
10.4236/ajc.2022.102011
86
Downloads
505
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
256
Downloads
2,346
Views
Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
,November 2, 2022
DOI:
10.4236/jss.2022.1012004
230
Downloads
2,942
Views
Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises
(Articles)
Qian Zhang
,
Hongjin Xiang
Theoretical Economics Letters
Vol.13 No.2
,April 10, 2023
DOI:
10.4236/tel.2023.132015
84
Downloads
382
Views
Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials
(Articles)
Ayah A. Ezzat
,
Asser Ezz El Din
,
Hisham Abdelmoaty
Open Access Library Journal
Vol.10 No.6
,June 15, 2023
DOI:
10.4236/oalib.1110279
216
Downloads
2,507
Views
Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.11 No.4
,December 29, 2023
DOI:
10.4236/ajc.2023.114030
44
Downloads
235
Views
Citations
Study of the Development of Youth Culture under the Background of Advanced Culture
(Articles)
Yang Yang
Sociology Mind
Vol.4 No.1
,January 21, 2014
DOI:
10.4236/sm.2014.41008
8,014
Downloads
11,236
Views
Citations
How to Use Modern Teaching Methods to Improve English Chinese Translation Ability
(Articles)
Weili Su
Open Access Library Journal
Vol.8 No.12
,December 30, 2021
DOI:
10.4236/oalib.1108279
204
Downloads
986
Views
Citations
Understanding Reporting and Problem-Solving Behaviors in a High Reliability Organization: A Case Study in a Spanish Nuclear Company
(Articles)
Joaquín Navajas
,
Eulàlia Badia
Psychology
Vol.11 No.9
,September 29, 2020
DOI:
10.4236/psych.2020.119090
353
Downloads
1,177
Views
Citations
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