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ISSN
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Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,672
Downloads
7,937
Views
Citations
Analyzing the Future Development Prospect of “Starbucks”
(Articles)
Jing Ye
iBusiness
Vol.14 No.3
,September 20, 2022
DOI:
10.4236/ib.2022.143012
360
Downloads
2,942
Views
Citations
Customer Needs in Market-Driven Product Development: Product Management and R&D Standpoints
(Articles)
Jukka Majava
,
Jouko Nuottila
,
Harri Haapasalo
,
Kris M. Y. Law
Technology and Investment
Vol.5 No.1
,February 7, 2014
DOI:
10.4236/ti.2014.51003
11,451
Downloads
20,348
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,464
Downloads
7,127
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
208
Downloads
1,618
Views
Citations
How Designed Communication Supports New Product & Service Development
(Articles)
Olaf Gaus
,
Bernd Neutschel
,
Matthias G. Raith
,
Sándor Vajna
iBusiness
Vol.5 No.3B
,November 7, 2013
DOI:
10.4236/ib.2013.53B003
4,155
Downloads
5,737
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,553
Downloads
9,290
Views
Citations
Methods of Learning in Product Development Contexts
(Articles)
Anderson Dalmaz
,
Osmar Possamai
,
Aaron J. Armstrong
American Journal of Industrial and Business Management
Vol.5 No.11
,November 23, 2015
DOI:
10.4236/ajibm.2015.511069
3,440
Downloads
4,446
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
112
Downloads
479
Views
Citations
New Product Development—Experience from Distance Learning and Simulation-Based Training
(Articles)
Avraham Shtub
Creative Education
Vol.7 No.1
,January 27, 2016
DOI:
10.4236/ce.2016.71011
4,625
Downloads
6,155
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,714
Downloads
5,014
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,877
Downloads
8,484
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,499
Downloads
8,384
Views
Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
948
Downloads
1,915
Views
Citations
Strategy Orientation Analysis in the Mobile Phone Case Business
(Articles)
Ville Isoherranen
,
Pekka Kess
Modern Economy
Vol.2 No.3
,July 26, 2011
DOI:
10.4236/me.2011.23043
9,024
Downloads
17,886
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,231
Downloads
2,791
Views
Citations
Valuating New Product Development Project with a Stochastic Volatility Model
(Articles)
Chengru Hu
,
Chulhee Jun
,
Maggie Foley
Journal of Mathematical Finance
Vol.6 No.5
,November 30, 2016
DOI:
10.4236/jmf.2016.65064
1,562
Downloads
3,358
Views
Citations
Research on Knowledge Resources Investment Decisions in Cooperated New Product Development
(Articles)
Jiangbo Zheng
,
Yanan Wang
Journal of Service Science and Management
Vol.11 No.1
,February 27, 2018
DOI:
10.4236/jssm.2018.111010
678
Downloads
1,489
Views
Citations
Research on the Strategy of Spreading Socialist Culture with Chinese Characteristics in the Era of New Media
(Articles)
Yujie Chen
Open Access Library Journal
Vol.9 No.4
,April 12, 2022
DOI:
10.4236/oalib.1108641
141
Downloads
606
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
244
Downloads
2,019
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
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