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Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3，August 27, 2010

DOI: 10.4236/ti.2010.13022   4,684 Downloads  8,657 Views  Citations

Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3，June 23, 2017

DOI: 10.4236/jssm.2017.103024   1,168 Downloads  1,911 Views  Citations

Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3，September 30, 2010

DOI: 10.4236/ib.2010.23032   4,029 Downloads  7,079 Views  Citations

Advertising Ethics and Professionalism of ZNBC Radio 4 and Radio Phoenix in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Kaarle Nordenstreng, Musonda Lemba

Advances in Journalism and Communication Vol.8 No.3，August 28, 2020

DOI: 10.4236/ajc.2020.83007   137 Downloads  410 Views  Citations

The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9，September 14, 2016

DOI: 10.4236/ajibm.2016.69092   2,938 Downloads  4,633 Views  Citations

Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3，March 11, 2020

DOI: 10.4236/oalib.1105865   216 Downloads  754 Views  Citations

On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015   5,326 Downloads  9,891 Views  Citations

Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2，May 22, 2012

DOI: 10.4236/ojpp.2012.22017   10,391 Downloads  15,100 Views  Citations

On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119   759 Downloads  1,216 Views  Citations

The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2，February 12, 2018

DOI: 10.4236/me.2018.92018   654 Downloads  1,318 Views  Citations

Analysis of Hedges in English Advertising from the Perspective of Cooperative Principle (Articles)

Jing Yang

Open Access Library Journal Vol.6 No.6，June 11, 2019

DOI: 10.4236/oalib.1105441   477 Downloads  921 Views  Citations

Accurate Analysis on Bluetooth Low Energy Neighbor Discovery (Articles)

Ting-Chao Hou, Kuo-Chang Huang

Journal of Computer and Communications Vol.8 No.12，December 31, 2020

DOI: 10.4236/jcc.2020.812020   36 Downloads  146 Views  Citations

A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4，December 15, 2009

DOI: 10.4236/jssm.2009.24050   5,384 Downloads  8,990 Views  Citations

Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3，July 4, 2014

DOI: 10.4236/ojbm.2014.23022   5,427 Downloads  8,256 Views  Citations

The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013   3,811 Downloads  4,740 Views  Citations

Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11，November 8, 2017

DOI: 10.4236/jss.2017.511004   1,781 Downloads  4,356 Views  Citations

Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1，January 5, 2018

DOI: 10.4236/iim.2018.101002   1,169 Downloads  4,046 Views  Citations

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62039   512 Downloads  852 Views  Citations

Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11，July 23, 2018

DOI: 10.4236/tel.2018.811128   357 Downloads  688 Views  Citations
This article belongs to the Special Issue on Industrial Economics

Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8，August 27, 2019

DOI: 10.4236/jss.2019.78026   355 Downloads  779 Views  Citations