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ISSN
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Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis
(Articles)
Yoganandham Govindharaj
,
Elanchezhian Govindasamy
,
Govindaraj Arumugam
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,March 19, 2021
DOI:
10.4236/jhrss.2021.91009
389
Downloads
1,867
Views
Citations
On a Generalized Integral Operator
(Articles)
Irina Dorca
,
Daniel Breaz
,
Mugur Acu
Applied Mathematics
Vol.4 No.11
,November 5, 2013
DOI:
10.4236/am.2013.411214
3,876
Downloads
6,010
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,877
Downloads
8,484
Views
Citations
Marital Name Changing: Delving Deeper into Women’s Reasons
(Articles)
Megan M. Keels
,
Rebecca S. Powers
Advances in Applied Sociology
Vol.3 No.7
,November 22, 2013
DOI:
10.4236/aasoci.2013.37038
4,151
Downloads
6,473
Views
Citations
Oral Communication and Scientific Nomenclature on Medicinal Wild Plants in Culiacan, Sinaloa, México: An Educational Proposal
(Articles)
Hipólito Aguiar Hernández
,
Leopoldo Partida Ruvalcaba
,
Jacobo Enrique Cruz Ortega
Open Access Library Journal
Vol.3 No.10
,October 13, 2016
DOI:
10.4236/oalib.1103075
857
Downloads
1,667
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,354
Downloads
3,206
Views
Citations
An Improved Name Disambiguation Method Based on Atom Cluster
(Articles)
Yu-Feng Yao
Communications and Network
Vol.4 No.1
,February 27, 2012
DOI:
10.4236/cn.2012.41004
4,182
Downloads
6,866
Views
Citations
Problems and Countermeasures in the Trademark Protection of University Name
(Articles)
Ru’nan Wang
Open Journal of Social Sciences
Vol.10 No.5
,May 31, 2022
DOI:
10.4236/jss.2022.105029
66
Downloads
389
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
7,833
Downloads
11,561
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,357
Downloads
3,884
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,723
Downloads
6,340
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
1,221
Downloads
2,642
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,200
Downloads
2,260
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
660
Downloads
5,008
Views
Citations
Brand Equity Valuation after Merger and Acquisition: A Review of Evidence
(Articles)
Kelleigh Ash
Journal of Service Science and Management
Vol.16 No.2
,April 28, 2023
DOI:
10.4236/jssm.2023.162009
178
Downloads
1,104
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
10,600
Downloads
23,271
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
10,391
Downloads
14,975
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,679
Downloads
6,860
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
2,615
Downloads
7,323
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,410
Downloads
4,866
Views
Citations
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