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Affiliation
ISSN
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7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
,September 13, 2022
DOI:
10.4236/ib.2022.143011
208
Downloads
1,493
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
125
Downloads
622
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
129
Downloads
750
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
38
Downloads
195
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,875
Downloads
11,116
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,114
Downloads
7,164
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,532
Downloads
5,521
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,157
Downloads
3,329
Views
Citations
Impacts of Dynamic Marketing Capabilities on Performance in Exporting
(Articles)
Yung-Chul Kwon
Open Journal of Business and Management
Vol.9 No.5
,August 17, 2021
DOI:
10.4236/ojbm.2021.95112
463
Downloads
2,794
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
227
Downloads
1,643
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
238
Downloads
1,952
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
807
Downloads
6,906
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
127
Downloads
499
Views
Citations
Analysis of Service Processes Characteristics across a Range of Enterprises
(Articles)
John Maleyeff
Journal of Service Science and Management
Vol.2 No.1
,March 21, 2009
DOI:
10.4236/jssm.2009.21004
12,106
Downloads
18,543
Views
Citations
Internet-Future Business Development Focus
(Articles)
Xiang Fang
,
Yangping Zhou
American Journal of Industrial and Business Management
Vol.2 No.3
,June 15, 2012
DOI:
10.4236/ajibm.2012.23011
7,783
Downloads
13,667
Views
Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing
(Articles)
Nayeli Manzano
,
Luis Rivas
,
George Bonilla
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43031
8,703
Downloads
14,190
Views
Citations
Pandemic influenza: A global challenge for social marketing marketing
(Articles)
Sandra C. Jones
,
Don Iverson
Health
Vol.4 No.10A
,November 1, 2012
DOI:
10.4236/health.2012.430146
6,456
Downloads
10,827
Views
Citations
This article belongs to the Special Issue on
Influenza Research
The Research of the Relationship between Low Carbon-Based Marketing Innovation and Organizational Performance
(Articles)
Baoqian Wang
,
Xianyan Zheng
Technology and Investment
Vol.4 No.3
,August 5, 2013
DOI:
10.4236/ti.2013.43019
3,677
Downloads
5,803
Views
Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption
(Articles)
José R. Concha
Modern Economy
Vol.4 No.9A
,August 26, 2013
DOI:
10.4236/me.2013.49A003
6,231
Downloads
8,292
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market
(Articles)
Guenka Petrova
,
Nikolay Mateev
,
Dimitar Barumov
,
Lily Peikova
,
Maria Dimitrova
,
Manoela Manova
Modern Economy
Vol.4 No.9
,September 5, 2013
DOI:
10.4236/me.2013.49060
3,877
Downloads
6,418
Views
Citations
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