Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension (Articles)

Lilian Maria de Souza Almeida

Open Journal of Business and Management Vol.3 No.1，January 8, 2015

DOI: 10.4236/ojbm.2015.31004   5,452 Downloads  6,740 Views  Citations

Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040   7,176 Downloads  10,615 Views  Citations

Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001   11,795 Downloads  20,255 Views  Citations
This article belongs to the Special Issue on Marketing Management

Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100   1,469 Downloads  3,362 Views  Citations
This article belongs to the Special Issue on Economics and Management Strategies

Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111   2,265 Downloads  3,918 Views  Citations

Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025   15,016 Downloads  26,443 Views  Citations

Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008   8,537 Downloads  12,441 Views  Citations

How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009   5,926 Downloads  9,224 Views  Citations

Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015   6,818 Downloads  10,179 Views  Citations

Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010   9,512 Downloads  13,426 Views  Citations

A Review of Nostalgic Marketing (Articles)

Rubo Cui

Journal of Service Science and Management Vol.8 No.1，February 28, 2015

DOI: 10.4236/jssm.2015.81015   10,320 Downloads  12,705 Views  Citations

Controversial Marketing Frontier Analysis and Future Prospect (Articles)

Haihua Xie, Haiying Wei

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62035   708 Downloads  1,335 Views  Citations

Impact of Saudi Digital Library (SDL) to Saudi Research Output: A Review (Articles)

William Taala, Filoteo B. Franco Jr., Rino S. De Sagun

Open Access Library Journal Vol.6 No.3，March 21, 2019

DOI: 10.4236/oalib.1105331   292 Downloads  691 Views  Citations

The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2，May 29, 2012

DOI: 10.4236/ti.2012.32008   8,901 Downloads  13,488 Views  Citations

On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4，October 23, 2013

DOI: 10.4236/ojl.2013.24011   6,363 Downloads  9,318 Views  Citations

Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011   5,296 Downloads  5,804 Views  Citations

Culturally Embedded Mechanism, Guanxi in Marketing (Articles)

Meiling Wong, Ping-Chieh Huang

Open Journal of Social Sciences Vol.3 No.7，July 14, 2015

DOI: 10.4236/jss.2015.37025   3,736 Downloads  4,175 Views  Citations

Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12，December 26, 2018

DOI: 10.4236/jcc.2018.612011   867 Downloads  1,942 Views  Citations

Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8，August 24, 2020

DOI: 10.4236/jss.2020.88025   76 Downloads  228 Views  Citations

Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4，December 28, 2010

DOI: 10.4236/jssm.2010.34057   5,624 Downloads  10,398 Views  Citations