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Affiliation
ISSN
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Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,684
Downloads
11,139
Views
Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability
(Articles)
Yi Xiao
,
Qing Li
,
Haiying Wei
Journal of Service Science and Management
Vol.7 No.5
,October 23, 2014
DOI:
10.4236/jssm.2014.75031
3,076
Downloads
4,093
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,467
Downloads
7,138
Views
Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,597
Downloads
6,479
Views
Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,584
Downloads
6,030
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,445
Downloads
5,173
Views
Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective
(Articles)
Wei Wei
,
Haiying Wei
,
Yaxuan Ran
,
Hongyan Liu
Journal of Service Science and Management
Vol.10 No.1
,February 24, 2017
DOI:
10.4236/jssm.2017.101002
1,558
Downloads
3,005
Views
Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands
(Articles)
Yuanyan Hu
,
Shengyan Qiu
,
Shaohua Chen
,
Jinghui Bi
Chinese Studies
Vol.7 No.1
,January 15, 2018
DOI:
10.4236/chnstd.2018.71001
1,086
Downloads
2,487
Views
Citations
Graphic Design Theory Research and Application in Packaging Technology
(Articles)
E. Bankole Oladumiye
Art and Design Review
Vol.6 No.1
,February 11, 2018
DOI:
10.4236/adr.2018.61003
3,658
Downloads
21,229
Views
Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley
(Articles)
Ju Zhu
,
Mingfang Zhu
Journal of Service Science and Management
Vol.11 No.6
,November 30, 2018
DOI:
10.4236/jssm.2018.116039
1,311
Downloads
2,825
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
1,580
Downloads
5,293
Views
Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity
(Articles)
Zhuolin Xiao
,
Zhensong Cai
Open Journal of Business and Management
Vol.7 No.2
,April 11, 2019
DOI:
10.4236/ojbm.2019.72051
660
Downloads
1,553
Views
Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling
(Articles)
Margarete Ribeiro Tavares
,
Fred Tavares
,
Bárbara Lúcia Guimarães Alves
,
Jefferson Fernando Gonçalves Guedes da Costa
,
Marlen Maria Cabral Ramalho
Advances in Applied Sociology
Vol.9 No.11
,November 29, 2019
DOI:
10.4236/aasoci.2019.911039
1,030
Downloads
1,853
Views
Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study
(Articles)
Michelo Banda
,
Katia Verhamme
,
Webrod Mufwambi
,
Steward Mudenda
,
Billy Chabalenge
,
Scott Kaba Matafwali
,
Ronald Kampamba Mutati
,
Christabel Nang’andu Hikaambo
,
Martin Kampamba
,
Lavina Prashar
Pharmacology & Pharmacy
Vol.13 No.7
,July 28, 2022
DOI:
10.4236/pp.2022.137019
128
Downloads
779
Views
Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage
(Articles)
Yichuan Di
,
Yijing Wang
,
Zichao Nie
,
Min Li
Art and Design Review
Vol.10 No.4
,November 9, 2022
DOI:
10.4236/adr.2022.104037
153
Downloads
773
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
128
Downloads
819
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
222
Downloads
1,723
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,162
Downloads
6,009
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
,April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,690
Downloads
5,361
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
961
Downloads
5,417
Views
Citations
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