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ISSN
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How to Save Brand after Crises? A Literature Review on Brand Crisis Management
(Articles)
Ming Li
,
Haiying Wei
American Journal of Industrial and Business Management
Vol.6 No.2
,February 18, 2016
DOI:
10.4236/ajibm.2016.62008
7,173
Downloads
18,356
Views
Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,752
Downloads
2,434
Views
Citations
Emotional Connect between Brand and Consumer through Sensory Branding
(Articles)
Makarand Upadhyaya
American Journal of Industrial and Business Management
Vol.7 No.4
,April 6, 2017
DOI:
10.4236/ajibm.2017.74025
7,062
Downloads
12,023
Views
Citations
The Value of Color Research in Brand Strategy
(Articles)
Meagan K. Cunningham
Open Journal of Social Sciences
Vol.5 No.12
,December 26, 2017
DOI:
10.4236/jss.2017.512014
3,170
Downloads
18,068
Views
Citations
This article belongs to the Special Issue on
Visual Anthropology
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior
(Articles)
Wanling Huang
,
Ming Chen
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61013
1,508
Downloads
3,597
Views
Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
(Articles)
Aditi Gosain
,
Mukta Srivastava
,
Deepanvita Gupta
Theoretical Economics Letters
Vol.9 No.7
,October 14, 2019
DOI:
10.4236/tel.2019.97161
828
Downloads
3,089
Views
Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
(Articles)
Wanyun Zhang
,
Xin Mai
,
Simin Huang
,
Peng Ju
iBusiness
Vol.12 No.2
,May 6, 2020
DOI:
10.4236/ib.2020.122003
647
Downloads
1,678
Views
Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication
(Articles)
Giovanni Maria Conti
,
Alessandra Mazzola
,
Martina Motta
,
Margherita Pillan
Journal of Textile Science and Technology
Vol.6 No.4
,November 4, 2020
DOI:
10.4236/jtst.2020.64015
590
Downloads
3,171
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
775
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
17
Downloads
64
Views
Citations
Predicting Brand Perception for Fast Food Market Entry
(Articles)
Torsten Teichert
,
Tobias Effertz
,
Marina Tsoi
,
Vladislav Shchekoldin
Theoretical Economics Letters
Vol.5 No.6
,December 4, 2015
DOI:
10.4236/tel.2015.56081
5,678
Downloads
9,188
Views
Citations
A Study on the Core Values of the Brand
(Articles)
Xiangyin Li
,
Cui Sun
Journal of Service Science and Management
Vol.8 No.6
,December 23, 2015
DOI:
10.4236/jssm.2015.86087
7,414
Downloads
11,380
Views
Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province
(Articles)
Ming Luo
Open Journal of Business and Management
Vol.7 No.3
,June 5, 2019
DOI:
10.4236/ojbm.2019.73081
1,235
Downloads
2,799
Views
Citations
First-Principles Study on Stability and Magnetism of MAl
n
(M = Ni, Cu) (n = 1 - 9) Clusters
(Articles)
Baoxing Li
,
Xiaojun Ren
,
Xiao Zhang
,
Zhiwei Ma
,
Jiaojiao Gu
,
Guobao Li
World Journal of Condensed Matter Physics
Vol.2 No.4
,November 29, 2012
DOI:
10.4236/wjcmp.2012.24044
3,828
Downloads
6,885
Views
Citations
Performance Analysis of Malicious Node Detection and Elimination Using Clustering Approach on MANET
(Articles)
S. Gopalakrishnan
,
P. Mohan Kumar
Circuits and Systems
Vol.7 No.6
,May 12, 2016
DOI:
10.4236/cs.2016.76064
2,463
Downloads
4,301
Views
Citations
An Improvement of Grey Integrated Clustering Method
(Articles)
Tianhui Wang
,
Xiaolu Li
,
Bingjun Li
Open Journal of Applied Sciences
Vol.7 No.4
,April 30, 2017
DOI:
10.4236/ojapps.2017.74012
1,241
Downloads
2,095
Views
Citations
This article belongs to the Special Issue on
Management Information Systems
Microarray data analysis: Gaining biological insights
(Articles)
Rumdeep Kaur Grewal
,
Sampa Das
Journal of Biomedical Science and Engineering
Vol.6 No.10
,October 28, 2013
DOI:
10.4236/jbise.2013.610124
4,450
Downloads
7,270
Views
Citations
User Model Clustering
(Articles)
Loc Nguyen
Journal of Data Analysis and Information Processing
Vol.2 No.2
,May 28, 2014
DOI:
10.4236/jdaip.2014.22006
4,519
Downloads
6,191
Views
Citations
Innovation Clusters and Public Policy—The Case of a Research-Driven Cluster in Germany
(Articles)
Oliver Mauroner
American Journal of Industrial and Business Management
Vol.5 No.12
,December 15, 2015
DOI:
10.4236/ajibm.2015.512072
4,601
Downloads
6,536
Views
Citations
Anderson Heteropolymolybdates Cluster Loaded on Zeolite Materials: Preparation and Characterization
(Articles)
Mohamed S. Thabet
Journal of Encapsulation and Adsorption Sciences
Vol.9 No.1
,March 8, 2019
DOI:
10.4236/jeas.2019.91001
734
Downloads
1,595
Views
Citations
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