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Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan
(Articles)
Mahwish Rabia
,
Fatima Babar
,
Saliha Akram
,
Zunaira Arif
,
Rida Tanveer
Open Journal of Social Sciences
Vol.7 No.4
,April 16, 2019
DOI:
10.4236/jss.2019.74016
1,652
Downloads
6,903
Views
Citations
Source Credibility: A Philosophical Analysis
(Articles)
Bonachristus Umeogu
Open Journal of Philosophy
Vol.2 No.2
,May 22, 2012
DOI:
10.4236/ojpp.2012.22017
16,359
Downloads
27,788
Views
Citations
Impact of Internet Advertisement and Its Features on E-Commerce Retail Sales: Evidence from Europe
(Articles)
Osama Harfoushi
,
Bader Alfawwaz
,
Bader Obeidat
,
Ruba Obiedat
,
Hossam Faris
Journal of Software Engineering and Applications
Vol.6 No.11
,November 5, 2013
DOI:
10.4236/jsea.2013.611068
7,913
Downloads
15,740
Views
Citations
On Application of Rhetorical Devices to Cosmetic Advertisements
(Articles)
Jintao Shi
Open Journal of Modern Linguistics
Vol.11 No.3
,June 1, 2021
DOI:
10.4236/ojml.2021.113025
557
Downloads
3,216
Views
Citations
Tweet, Play, Love: Evaluating Social Media Communication Strategies on Gamer and Non-Gamer Audiences
(Articles)
Eleonora Fallabrino
Sociology Mind
Vol.13 No.1
,January 20, 2023
DOI:
10.4236/sm.2023.131002
111
Downloads
580
Views
Citations
Celebrities Acting up: A Speech Act Analysis in Tweets of Famous People
(Articles)
David Nemer
Social Networking
Vol.5 No.1
,December 22, 2015
DOI:
10.4236/sn.2016.51001
5,281
Downloads
8,916
Views
Citations
Research on Tax Risks and Administration Arising from the Phenomenon of Tax Evasion by Celebrities
(Articles)
Yuhang Sun
Open Journal of Social Sciences
Vol.10 No.7
,July 29, 2022
DOI:
10.4236/jss.2022.107029
128
Downloads
866
Views
Citations
Role of Media in Provoking Cigarette Smoking among Adolescents in Urban Nepal
(Articles)
Sushma Dahal
,
Sabeena Maharjan
,
Raj Kumar Subedi
,
Juna Maharjan
Health
Vol.7 No.1
,January 15, 2015
DOI:
10.4236/health.2015.71011
4,300
Downloads
6,110
Views
Citations
Bertrand-Cournot Comparison in a Mixed Duopoly with Advertisement
(Articles)
Chul-Hi Park
,
Dmitriy Li
,
Sang-Ho Lee
Theoretical Economics Letters
Vol.6 No.2
,April 6, 2016
DOI:
10.4236/tel.2016.62017
2,669
Downloads
4,652
Views
Citations
Advertisement Spending and Income: An Aggregative Analysis
(Articles)
Baiding Hu
,
Amal Sanyal
Theoretical Economics Letters
Vol.6 No.2
,April 29, 2016
DOI:
10.4236/tel.2016.62040
2,363
Downloads
3,460
Views
Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group
(Articles)
Liwen Huang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94073
1,848
Downloads
6,375
Views
Citations
Exploring the Utility of Word of Mouth Advertisement in Improving Product Sales: The Case of Selected Companies in the Kumasi Metropolis of Ghana
(Articles)
Maud Schall
,
Patrick Lebene Adonoo
,
Seth Christopher Yaw Appiah
Advances in Applied Sociology
Vol.9 No.6
,June 27, 2019
DOI:
10.4236/aasoci.2019.96018
778
Downloads
2,497
Views
Citations
The Effectiveness of “Fear of Missing Out” Inducing Content in Facebook Advertisements
(Articles)
Dalina Weideinger
,
Alastair McClelland
,
Adrian Furnham
Psychology
Vol.12 No.5
,May 31, 2021
DOI:
10.4236/psych.2021.125051
692
Downloads
4,796
Views
Citations
Radio-Medicine and Public Health in Rural Ghana
(Articles)
Abena Ansomaa Debrah Wiafe
,
Clement Tetteh Narh
,
Florence Kuukyi
,
Paul Adjei Kwakwa
Journal of Biosciences and Medicines
Vol.10 No.4
,April 13, 2022
DOI:
10.4236/jbm.2022.104016
131
Downloads
759
Views
Citations
Using Language as a Persuasive Tool in Promoting Alcoholic Drinks in Ghana
(Articles)
Lena Awoonor-Aziaku
,
John Kobla Attiye
Open Journal of Social Sciences
Vol.11 No.9
,September 13, 2023
DOI:
10.4236/jss.2023.119014
53
Downloads
290
Views
Citations
Celebrity Capital of Actresses of Color: A Mixed Methods Study
(Articles)
Yulia Medvedeva
,
Cynthia Frisby
,
Joseph Moore
Advances in Journalism and Communication
Vol.5 No.3
,August 17, 2017
DOI:
10.4236/ajc.2017.53011
1,537
Downloads
5,125
Views
Citations
Does Radio Advertisement Influence Sale of Herbal Products in Ghana? Evidence from Ho Municipality
(Articles)
Dadson Awunyo-Vitor
,
Edward Kwame Ayimey
,
John Korbla Gadawusu
Modern Economy
Vol.4 No.10
,September 26, 2013
DOI:
10.4236/me.2013.410070
6,400
Downloads
9,975
Views
Citations
Schedule-Aware Power Management for Energy-Efficiency Improvement in 802.11u WLAN
(Articles)
Di Zhang
,
Qinghe Du
,
Pinyi Ren
,
Li Sun
Communications and Network
Vol.5 No.3C
,October 4, 2013
DOI:
10.4236/cn.2013.53B2084
2,594
Downloads
4,115
Views
Citations
Business English Translation Strategies in the Perspective of Skopos: In the Case of Advertisement Translation
(Articles)
Lili Zhang
Open Journal of Modern Linguistics
Vol.6 No.3
,June 21, 2016
DOI:
10.4236/ojml.2016.63026
10,967
Downloads
23,322
Views
Citations
Impulse Buying Model for Business-to-Consumer E-Commerce in Saudi Arabia
(Articles)
Ibtisam M. Arrafi
,
Fahad M. Ghabban
iBusiness
Vol.13 No.2
,April 16, 2021
DOI:
10.4236/ib.2021.132006
1,336
Downloads
6,566
Views
Citations
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