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Affiliation
ISSN
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Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,361
Downloads
3,223
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
12,402
Downloads
22,129
Views
Citations
Exploring the Nexus between Packaging, Quality, Equity and Loyalty in Drug Industry
(Articles)
Peter Kwasi Oppong
,
Joseph Owusu
,
Paul Hammond
,
Edmond Amissah
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105121
161
Downloads
776
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
192
Downloads
942
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
116
Downloads
497
Views
Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT
(Articles)
Yaozhong Liu
,
Qifeng Sun
Open Journal of Social Sciences
Vol.3 No.7
,July 24, 2015
DOI:
10.4236/jss.2015.37040
4,467
Downloads
7,138
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
221
Downloads
1,717
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,203
Downloads
2,270
Views
Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
(Articles)
John Mensah
,
Peter Kwasi Oppong
,
Matilda Addae
Open Journal of Business and Management
Vol.10 No.1
,January 18, 2022
DOI:
10.4236/ojbm.2022.101018
666
Downloads
5,082
Views
Citations
Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,559
Downloads
9,343
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
732
Downloads
1,462
Views
Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy
(Articles)
Zhi Gao
,
Jinfu Ye
,
Yi Huang
iBusiness
Vol.4 No.3
,September 28, 2012
DOI:
10.4236/ib.2012.43033
6,683
Downloads
11,138
Views
Citations
An Integrated Statistical Model to Measure Academic Teaching Quality
(Articles)
Paola Cerchiello
,
Paolo Giudici
Open Journal of Statistics
Vol.2 No.5
,December 19, 2012
DOI:
10.4236/ojs.2012.25063
5,768
Downloads
8,647
Views
Citations
Corporate Image Cognition Influence Perceived Quality and Purchase Intention Empirical Research
(Articles)
Jing Li
,
Jiang Li
,
Yongbiao Zheng
iBusiness
Vol.5 No.3B
,November 8, 2013
DOI:
10.4236/ib.2013.53B035
5,880
Downloads
8,676
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,677
Downloads
7,949
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,628
Downloads
9,013
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
Consumer satisfaction, quality of life and distress with regard to social function and gender in severe mental illness
(Articles)
Bo Ivarsson
,
Leif Lindström
,
Ulf Malm
,
Torsten Norlander
Open Journal of Psychiatry
Vol.1 No.3
,October 12, 2011
DOI:
10.4236/ojpsych.2011.13013
4,908
Downloads
8,913
Views
Citations
Early Retirement Intention in Workers from the Industry and Service Sectors: Influence of the Perception of Benefits from Retiring or from Continuing to Work
(Articles)
Jordi Fernández- Castro
,
Joaquín T. Limonero
,
Maria Pau González- Olmedo
,
Rosa Serrano
,
Victoria López
,
Tatiana Rovira
Open Journal of Social Sciences
Vol.3 No.4
,April 8, 2015
DOI:
10.4236/jss.2015.34010
3,665
Downloads
4,987
Views
Citations
Does Perceived Value Mediate the Relationship between Service Traits and Client Satisfaction in the Software-as-a-Service (SaaS)?
(Articles)
J. W. Liu
,
Jamie Y. T. Chang
,
Jacob C. A. Tsai
Open Journal of Social Sciences
Vol.3 No.7
,July 14, 2015
DOI:
10.4236/jss.2015.37026
4,753
Downloads
6,201
Views
Citations
RETRACTED: Perceived Quality of Service for International Students at Tongren City, China
(Articles)
Jun Luo
,
Sarana Photchanachan
Open Journal of Business and Management
Vol.10 No.1
,January 14, 2022
DOI:
10.4236/ojbm.2022.101013
165
Downloads
615
Views
Citations
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