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ISSN
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Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition
(Articles)
Ding Yuan
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62015
4,584
Downloads
6,030
Views
Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example
(Articles)
Mingzhu Liang
,
Mingsen Wang
,
Songjun Xu
Chinese Studies
Vol.5 No.3
,August 10, 2016
DOI:
10.4236/chnstd.2016.53010
2,445
Downloads
5,172
Views
Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective
(Articles)
Wei Wei
,
Haiying Wei
,
Yaxuan Ran
,
Hongyan Liu
Journal of Service Science and Management
Vol.10 No.1
,February 24, 2017
DOI:
10.4236/jssm.2017.101002
1,558
Downloads
3,003
Views
Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands
(Articles)
Yuanyan Hu
,
Shengyan Qiu
,
Shaohua Chen
,
Jinghui Bi
Chinese Studies
Vol.7 No.1
,January 15, 2018
DOI:
10.4236/chnstd.2018.71001
1,086
Downloads
2,487
Views
Citations
Graphic Design Theory Research and Application in Packaging Technology
(Articles)
E. Bankole Oladumiye
Art and Design Review
Vol.6 No.1
,February 11, 2018
DOI:
10.4236/adr.2018.61003
3,658
Downloads
21,223
Views
Citations
A Study on the Driving Factors of Tourism Destination Brand Equity Based on Internet Sharing Content: A Case Study of Shenzhen Happy Valley
(Articles)
Ju Zhu
,
Mingfang Zhu
Journal of Service Science and Management
Vol.11 No.6
,November 30, 2018
DOI:
10.4236/jssm.2018.116039
1,311
Downloads
2,825
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
1,580
Downloads
5,292
Views
Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity
(Articles)
Zhuolin Xiao
,
Zhensong Cai
Open Journal of Business and Management
Vol.7 No.2
,April 11, 2019
DOI:
10.4236/ojbm.2019.72051
660
Downloads
1,553
Views
Citations
Case Study on Enterprise Behavior Considering Cluster Brand
(Articles)
Binbin He
American Journal of Industrial and Business Management
Vol.9 No.10
,October 23, 2019
DOI:
10.4236/ajibm.2019.910124
504
Downloads
1,263
Views
Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling
(Articles)
Margarete Ribeiro Tavares
,
Fred Tavares
,
Bárbara Lúcia Guimarães Alves
,
Jefferson Fernando Gonçalves Guedes da Costa
,
Marlen Maria Cabral Ramalho
Advances in Applied Sociology
Vol.9 No.11
,November 29, 2019
DOI:
10.4236/aasoci.2019.911039
1,030
Downloads
1,853
Views
Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study
(Articles)
Michelo Banda
,
Katia Verhamme
,
Webrod Mufwambi
,
Steward Mudenda
,
Billy Chabalenge
,
Scott Kaba Matafwali
,
Ronald Kampamba Mutati
,
Christabel Nang’andu Hikaambo
,
Martin Kampamba
,
Lavina Prashar
Pharmacology & Pharmacy
Vol.13 No.7
,July 28, 2022
DOI:
10.4236/pp.2022.137019
128
Downloads
778
Views
Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage
(Articles)
Yichuan Di
,
Yijing Wang
,
Zichao Nie
,
Min Li
Art and Design Review
Vol.10 No.4
,November 9, 2022
DOI:
10.4236/adr.2022.104037
153
Downloads
772
Views
Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China
(Articles)
Bo Wu
,
Hamrila Binti Abdul Latif
,
Mahani B. T. Mohammad
,
Sharizal Bin Hashin
Journal of Service Science and Management
Vol.16 No.2
,April 18, 2023
DOI:
10.4236/jssm.2023.162006
128
Downloads
816
Views
Citations
The Impact of Value Perception on Luxury Brand Consumption
(Articles)
Marwa Elgebali
,
Rawia Zaazou
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115126
220
Downloads
1,712
Views
Citations
Decision Making in International Tertiary Education: The Role of National Image
(Articles)
Jing Cai
,
Theresa Loo
Advances in Journalism and Communication
Vol.2 No.3
,September 26, 2014
DOI:
10.4236/ajc.2014.23012
4,162
Downloads
6,009
Views
Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value
(Articles)
Shenghong Ye
,
Jia Li
,
Zhaobin Zeng
,
Shuang Hao
Open Journal of Business and Management
Vol.3 No.2
,April 9, 2015
DOI:
10.4236/ojbm.2015.32015
3,690
Downloads
5,358
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
961
Downloads
5,413
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
,October 31, 2017
DOI:
10.4236/tel.2017.76126
1,700
Downloads
4,531
Views
Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand?
(Articles)
Mike Behan
Open Journal of Business and Management
Vol.2 No.4
,September 18, 2014
DOI:
10.4236/ojbm.2014.24033
5,078
Downloads
7,479
Views
Citations
The NOTHING ELSE Brand: A Case Study
(Articles)
Dave Brown
,
Bruce Donaldson
,
Andrew Parsons
,
Deborah Macrae
,
John Kelleher
,
Mary Yan
,
Elaine Rush
Food and Nutrition Sciences
Vol.6 No.3
,March 11, 2015
DOI:
10.4236/fns.2015.63033
3,717
Downloads
5,018
Views
Citations
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