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A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
,November 24, 2023
DOI:
10.4236/jssm.2023.166037
137
Downloads
720
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
145
Downloads
894
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
60
Downloads
281
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,894
Downloads
11,156
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,142
Downloads
7,233
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,547
Downloads
5,634
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,178
Downloads
3,374
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
232
Downloads
1,670
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
245
Downloads
2,035
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
828
Downloads
7,012
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Empirical Research on Construct of Chain Store Logistics Capability System
(Articles)
Liang Xu
,
Shankun Wang
iBusiness
Vol.4 No.1
,March 31, 2012
DOI:
10.4236/ib.2012.41002
5,229
Downloads
9,097
Views
Citations
Discrimination between Chinese Jing Wine and Counterfeit Using Different Signal Features of an Electronic Nose
(Articles)
Yong Yin
,
Huichun Yu
,
Haitao Zhou
Journal of Sensor Technology
Vol.2 No.3
,September 26, 2012
DOI:
10.4236/jst.2012.23016
3,988
Downloads
6,808
Views
Citations
Educational Model Innovating and Capability Improving Mechanism of Engineering Education Based on CDIO
(Articles)
Xiangyi Lin
,
Hongyun Luo
,
Hao Wu
,
Yanling Xiao
Creative Education
Vol.3 No.7B
,January 14, 2013
DOI:
10.4236/ce.2012.37B024
4,061
Downloads
5,441
Views
Citations
Application Study on Multi-Vary Analysis
(Articles)
Xiaomin Xu
Modern Mechanical Engineering
Vol.3 No.1
,February 27, 2013
DOI:
10.4236/mme.2013.31005
6,066
Downloads
8,901
Views
Citations
Managerial Skills, Financial Capability and Strategic Planning in Organizations
(Articles)
Vincent Bagire
,
Juliana Namada
American Journal of Industrial and Business Management
Vol.3 No.5
,August 20, 2013
DOI:
10.4236/ajibm.2013.35055
10,082
Downloads
16,286
Views
Citations
Delving into the Boardroom “Black Box”: A Research Model of “Board Learning Capability” (BLC)
(Articles)
Filipe Morais
,
Nada K. Kakabadse
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13010
4,297
Downloads
8,127
Views
Citations
Monotonic Vector Space Model(II): Application in System Capability Indicator Analysis and Design
(Articles)
Jianwen Hu
American Journal of Operations Research
Vol.4 No.1
,January 23, 2014
DOI:
10.4236/ajor.2014.41005
2,755
Downloads
4,371
Views
Citations
Evaluation of the Effect of Ecological Migration on Rural Household Development Capability
(Articles)
Guotao Yang
,
Zihe Liu
,
Huijie Zhou
Journal of Human Resource and Sustainability Studies
Vol.3 No.1
,March 3, 2015
DOI:
10.4236/jhrss.2015.31002
2,396
Downloads
3,093
Views
Citations
Enhancement of Process Capability for the Vision-Guided Robot
(Articles)
Yongjin Kwon
Journal of Computer and Communications
Vol.3 No.11
,November 19, 2015
DOI:
10.4236/jcc.2015.311013
2,528
Downloads
3,334
Views
Citations
Study on Knowledge Integration in Innovation Clustering Project
(Articles)
Miao Yu
,
Fangwei Zhu
,
Peng Wang
Open Journal of Social Sciences
Vol.4 No.11
,November 28, 2016
DOI:
10.4236/jss.2016.411014
1,214
Downloads
2,152
Views
Citations
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