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Relationship between Adaptive Capability and Strategic Orientation: An Empirical Study in a Brazilian Company
(Articles)
Cristiano Kaehler
,
Franciele Busatto
,
Grace V. Becker
,
Peter Bent Hansen
,
Jane Lucia S. Santos
iBusiness
Vol.6 No.1
,March 4, 2014
DOI:
10.4236/ib.2014.61001
5,225
Downloads
8,506
Views
Citations
E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria
(Articles)
N. Gladson Nwokah
,
Boma Benita Irimagha
iBusiness
Vol.9 No.4
,December 13, 2017
DOI:
10.4236/ib.2017.94009
1,718
Downloads
4,518
Views
Citations
A Review of Green Consumer Behavior Based on the Social Perspective
(Articles)
Dandan Lin
,
Haiquan Chen
Theoretical Economics Letters
Vol.6 No.5
,October 11, 2016
DOI:
10.4236/tel.2016.65104
2,319
Downloads
5,507
Views
Citations
Study of Green Behavior with a Focus on Mexican Individuals
(Articles)
Eva CONRAUD-KOELLNER
,
Luis Arturo RIVAS-TOVAR
iBusiness
Vol.1 No.2
,December 18, 2009
DOI:
10.4236/ib.2009.12016
7,749
Downloads
12,673
Views
Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy
(Articles)
Guochuang Liang
American Journal of Industrial and Business Management
Vol.14 No.2
,February 27, 2024
DOI:
10.4236/ajibm.2024.142010
80
Downloads
350
Views
Citations
The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises
(Articles)
Xiaogang Yang
American Journal of Industrial and Business Management
Vol.6 No.7
,July 18, 2016
DOI:
10.4236/ajibm.2016.67077
1,963
Downloads
3,277
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
160
Downloads
759
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
136
Downloads
565
Views
Citations
A Study on Green Consumption from the Perspective of Social Comparison
(Articles)
Haiquan Chen
,
Li Liu
,
Ruoqing Zhang
Low Carbon Economy
Vol.7 No.3
,September 8, 2016
DOI:
10.4236/lce.2016.73013
1,648
Downloads
3,543
Views
Citations
Evolving Green Aviation Transport System: A Hoilistic Approah to Sustainable Green Market Development
(Articles)
A. N. Sarkar
American Journal of Climate Change
Vol.1 No.3
,September 20, 2012
DOI:
10.4236/ajcc.2012.13014
18,156
Downloads
33,531
Views
Citations
The Impact of the Green Supply Chain Management on Environmental-Based Marketing Performance
(Articles)
Suleiman A. Al Khattab
,
As’ad H. Abu-Rumman
,
Ma’n Mustafa Massad
Journal of Service Science and Management
Vol.8 No.4
,August 14, 2015
DOI:
10.4236/jssm.2015.84059
6,732
Downloads
11,197
Views
Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
(Articles)
Víctor Hugo Fernández-Bedoya
,
Ambrocio Teodoro Esteves-Pairazamán
,
Rosario Violeta Grijalva-Salazar
,
Walter Gregorio Ibarra-Fretell
,
Susana Edita Paredes-Díaz
,
Josefina Amanda Suyo-Vega
,
Mónica Elisa Meneses-La-Riva
,
Jorge Luís Aníbal Baldárrago-Baldárrago
,
Víctor Raúl Reátegui-Paredes
,
Robert Willie Chávez-Mayta
Modern Economy
Vol.11 No.1
,January 8, 2020
DOI:
10.4236/me.2020.111001
689
Downloads
2,632
Views
Citations
Winning Consumers through Experience: Competition between Domestic and International Businesses
(Articles)
Yan Liu
,
Dahai Dong
American Journal of Industrial and Business Management
Vol.3 No.3
,July 5, 2013
DOI:
10.4236/ajibm.2013.33040
5,022
Downloads
8,100
Views
Citations
Study on Marketing Strategy System of SMEs under Internet Background
(Articles)
Yongyue Jin
American Journal of Industrial and Business Management
Vol.8 No.3
,March 23, 2018
DOI:
10.4236/ajibm.2018.83042
1,881
Downloads
5,397
Views
Citations
Business Development Services Access as a Strategic Response to Market Disruption among Small and Medium Enterprises
(Articles)
Mary Njoroge
,
Veronicah Kaluyu
American Journal of Industrial and Business Management
Vol.10 No.8
,August 13, 2020
DOI:
10.4236/ajibm.2020.108089
699
Downloads
3,576
Views
Citations
Consumer Responses to Green Marketing in Cambodia
(Articles)
Leaksmy Chhay
,
Md Manik Mian
,
Rathny Suy
Open Journal of Social Sciences
Vol.3 No.10
,October 23, 2015
DOI:
10.4236/jss.2015.310013
4,469
Downloads
8,582
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,121
Downloads
19,264
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
67
Downloads
374
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,491
Downloads
25,519
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Sovereign Marketing: A New Strategy of Marketing
(Articles)
Gouher Ahmed
Theoretical Economics Letters
Vol.7 No.5
,August 18, 2017
DOI:
10.4236/tel.2017.75100
2,458
Downloads
8,117
Views
Citations
This article belongs to the Special Issue on
Economics and Management Strategies
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