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Affiliation
ISSN
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Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need
(Articles)
Macarena Estévez
,
Davide Fabrizio
Open Journal of Business and Management
Vol.2 No.3
,July 4, 2014
DOI:
10.4236/ojbm.2014.23022
6,485
Downloads
11,635
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,681
Downloads
6,863
Views
Citations
Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria
(Articles)
N. Gladson Nwokah
,
Doris Ngirika
Intelligent Information Management
Vol.10 No.1
,January 5, 2018
DOI:
10.4236/iim.2018.101002
1,999
Downloads
9,837
Views
Citations
Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints
(Articles)
Fan Yang
Open Journal of Business and Management
Vol.6 No.2
,April 30, 2018
DOI:
10.4236/ojbm.2018.62039
930
Downloads
1,861
Views
Citations
Optimal Commodity Advertising in Bilateral Oligopoly
(Articles)
Chanjin Chung
Theoretical Economics Letters
Vol.8 No.11
,July 23, 2018
DOI:
10.4236/tel.2018.811128
611
Downloads
1,356
Views
Citations
This article belongs to the Special Issue on
Industrial Economics
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example
(Articles)
Yuxi Wang
Open Access Library Journal
Vol.7 No.6
,June 18, 2020
DOI:
10.4236/oalib.1106468
671
Downloads
2,915
Views
Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements
(Articles)
A. Cheung
,
Adrian Furnham
Psychology
Vol.12 No.2
,February 25, 2021
DOI:
10.4236/psych.2021.122016
367
Downloads
1,019
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
253
Downloads
1,305
Views
Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory
(Articles)
Linmin Kan
,
Hongjin Xiang
American Journal of Industrial and Business Management
Vol.13 No.3
,March 28, 2023
DOI:
10.4236/ajibm.2023.133010
140
Downloads
661
Views
Citations
This article belongs to the Special Issue on
Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective
(Articles)
Yiwei Liu
American Journal of Industrial and Business Management
Vol.13 No.8
,August 30, 2023
DOI:
10.4236/ajibm.2023.138048
174
Downloads
1,558
Views
Citations
Modern Family Planning Utilization and Associated Factors among HIV Positive Reproductive Age Women in Debre Markos Referral Hospital Northwest Ethiopia, 2014 G.C.
(Articles)
Selamawit G. Egzeabher
,
Mekionnen Ayichiluhm Bishaw
,
Teketo Kassaw Tegegne
,
Dube Jara Boneya
Open Journal of Epidemiology
Vol.5 No.1
,January 21, 2015
DOI:
10.4236/ojepi.2015.51005
4,770
Downloads
6,751
Views
Citations
Research on Modern Agricultural Management System of Dazhou City
(Articles)
Zibiao Cheng
,
Xiaoyi Liu
Open Access Library Journal
Vol.6 No.6
,June 24, 2019
DOI:
10.4236/oalib.1105523
293
Downloads
787
Views
Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering
(Articles)
Tiaojun Xiao
,
Xinxin Yan
,
Jiabao Zhao
Technology and Investment
Vol.1 No.3
,August 27, 2010
DOI:
10.4236/ti.2010.13022
5,093
Downloads
9,605
Views
Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon
(Articles)
Alain Assomo
,
Arlette Ngouana Akoa
Advances in Journalism and Communication
Vol.10 No.2
,June 17, 2022
DOI:
10.4236/ajc.2022.102015
65
Downloads
440
Views
Citations
Flaws of Modern Economic Theory: The Origins of the Contemporary Financial-Economic Crisis
(Articles)
Ezra Davar
Modern Economy
Vol.2 No.1
,February 24, 2011
DOI:
10.4236/me.2011.21004
6,525
Downloads
13,501
Views
Citations
On the Emergence and Evolution of Economic Complexity
(Articles)
Bernard C. Beaudreau
Modern Economy
Vol.2 No.3
,July 25, 2011
DOI:
10.4236/me.2011.23030
6,212
Downloads
10,344
Views
Citations
Defining Economics in the Twenty First Century
(Articles)
Bhekuzulu Khumalo
Modern Economy
Vol.3 No.5
,September 29, 2012
DOI:
10.4236/me.2012.35079
9,388
Downloads
23,047
Views
Citations
Primary and Lower Secondary School Teachers: Teachers’ Attitudes and Perceptions about Traditional Teaching Methodologies and Modern Teaching Methodologies according to RWCT
(Articles)
Xhevahire Karanezi
Creative Education
Vol.5 No.16
,September 29, 2014
DOI:
10.4236/ce.2014.516173
3,811
Downloads
5,583
Views
Citations
Teachers’ Attitudes and Perceptions: Association of Teachers’ Attitudes toward Traditional and Modern Teaching Methodology According to RWCT as Well as Teachers’ Perceptions for Teaching as a Profession
(Articles)
Xhevahire Karanezi
,
Edmond Rapti
Creative Education
Vol.6 No.6
,April 17, 2015
DOI:
10.4236/ce.2015.66061
4,280
Downloads
6,843
Views
Citations
The Development of Modern Chinese Animation Film Recording Technology
(Articles)
Yingman Liu
Art and Design Review
Vol.3 No.3
,August 17, 2015
DOI:
10.4236/adr.2015.33011
5,748
Downloads
7,369
Views
Citations
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