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DOI
Author
Journal
Affiliation
ISSN
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The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154018
129
Downloads
750
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 27, 2024
DOI:
10.4236/jss.2024.122021
38
Downloads
195
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
,June 17, 2009
DOI:
10.4236/jssm.2009.22015
5,875
Downloads
11,116
Views
Citations
The Tourist Harassment Based on the Marketing
(Articles)
Ji Wen
,
Yina Li
American Journal of Industrial and Business Management
Vol.5 No.3
,March 18, 2015
DOI:
10.4236/ajibm.2015.53012
5,114
Downloads
7,164
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
,May 29, 2018
DOI:
10.4236/jss.2018.65020
1,532
Downloads
5,521
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
,March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,157
Downloads
3,329
Views
Citations
Impacts of Dynamic Marketing Capabilities on Performance in Exporting
(Articles)
Yung-Chul Kwon
Open Journal of Business and Management
Vol.9 No.5
,August 17, 2021
DOI:
10.4236/ojbm.2021.95112
463
Downloads
2,794
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
,January 6, 2022
DOI:
10.4236/oalib.1108157
227
Downloads
1,643
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
,October 28, 2022
DOI:
10.4236/jss.2022.1011034
238
Downloads
1,952
Views
Citations
This article belongs to the Special Issue on
Health and Social Sciences
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector
(Articles)
Komal
Open Journal of Business and Management
Vol.9 No.2
,February 25, 2021
DOI:
10.4236/ojbm.2021.92027
807
Downloads
6,906
Views
Citations
This article belongs to the Special Issue on
Business Administration and Management
Empirical Research on Construct of Chain Store Logistics Capability System
(Articles)
Liang Xu
,
Shankun Wang
iBusiness
Vol.4 No.1
,March 31, 2012
DOI:
10.4236/ib.2012.41002
5,218
Downloads
9,073
Views
Citations
The Role of International Entrepreneurship Capability on International Performance in Born Global Firms
(Articles)
Azizallah Roudini
,
Mohd. Hassan Mohd. Osman
iBusiness
Vol.4 No.2
,June 20, 2012
DOI:
10.4236/ib.2012.42015
11,172
Downloads
20,315
Views
Citations
Discrimination between Chinese Jing Wine and Counterfeit Using Different Signal Features of an Electronic Nose
(Articles)
Yong Yin
,
Huichun Yu
,
Haitao Zhou
Journal of Sensor Technology
Vol.2 No.3
,September 26, 2012
DOI:
10.4236/jst.2012.23016
3,977
Downloads
6,788
Views
Citations
Educational Model Innovating and Capability Improving Mechanism of Engineering Education Based on CDIO
(Articles)
Xiangyi Lin
,
Hongyun Luo
,
Hao Wu
,
Yanling Xiao
Creative Education
Vol.3 No.7B
,January 14, 2013
DOI:
10.4236/ce.2012.37B024
4,046
Downloads
5,411
Views
Citations
Application Study on Multi-Vary Analysis
(Articles)
Xiaomin Xu
Modern Mechanical Engineering
Vol.3 No.1
,February 27, 2013
DOI:
10.4236/mme.2013.31005
6,056
Downloads
8,884
Views
Citations
Managerial Skills, Financial Capability and Strategic Planning in Organizations
(Articles)
Vincent Bagire
,
Juliana Namada
American Journal of Industrial and Business Management
Vol.3 No.5
,August 20, 2013
DOI:
10.4236/ajibm.2013.35055
10,046
Downloads
16,196
Views
Citations
Delving into the Boardroom “Black Box”: A Research Model of “Board Learning Capability” (BLC)
(Articles)
Filipe Morais
,
Nada K. Kakabadse
Open Journal of Business and Management
Vol.1 No.3
,October 28, 2013
DOI:
10.4236/ojbm.2013.13010
4,289
Downloads
8,097
Views
Citations
Monotonic Vector Space Model(II): Application in System Capability Indicator Analysis and Design
(Articles)
Jianwen Hu
American Journal of Operations Research
Vol.4 No.1
,January 23, 2014
DOI:
10.4236/ajor.2014.41005
2,741
Downloads
4,353
Views
Citations
Evaluation of the Effect of Ecological Migration on Rural Household Development Capability
(Articles)
Guotao Yang
,
Zihe Liu
,
Huijie Zhou
Journal of Human Resource and Sustainability Studies
Vol.3 No.1
,March 3, 2015
DOI:
10.4236/jhrss.2015.31002
2,384
Downloads
3,075
Views
Citations
Enhancement of Process Capability for the Vision-Guided Robot
(Articles)
Yongjin Kwon
Journal of Computer and Communications
Vol.3 No.11
,November 19, 2015
DOI:
10.4236/jcc.2015.311013
2,523
Downloads
3,326
Views
Citations
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