Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3，August 27, 2010

DOI: 10.4236/ti.2010.13022   4,332 Downloads  8,210 Views  Citations

Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract (Articles)

Meng Jia

Journal of Service Science and Management Vol.10 No.3，June 23, 2017

DOI: 10.4236/jssm.2017.103024   792 Downloads  1,156 Views  Citations

Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets (Articles)

Ralphe Wiggins, John A. Tomlin

iBusiness Vol.2 No.3，September 30, 2010

DOI: 10.4236/ib.2010.23032   3,811 Downloads  6,788 Views  Citations

Joint Contract under Inequity Aversion (Articles)

Guangxing WEI, Yanhong QIN

Journal of Service Science and Management Vol.2 No.3，September 10, 2009

DOI: 10.4236/jssm.2009.23018   4,358 Downloads  7,323 Views  Citations

The Research of Influence Factors of Online Behavioral Advertising Avoidance (Articles)

Wen Li, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.9，September 14, 2016

DOI: 10.4236/ajibm.2016.69092   1,556 Downloads  2,593 Views  Citations

On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2，June 17, 2009

DOI: 10.4236/jssm.2009.22015   4,982 Downloads  9,383 Views  Citations

Source Credibility: A Philosophical Analysis (Articles)

Bonachristus Umeogu

Open Journal of Philosophy Vol.2 No.2，May 22, 2012

DOI: 10.4236/ojpp.2012.22017   7,410 Downloads  11,289 Views  Citations

On the Advertising of an Event: A Mathematical Approach (Articles)

Rosa Ferrentino, Carmine Boniello

Applied Mathematics Vol.8 No.11，November 28, 2017

DOI: 10.4236/am.2017.811119   440 Downloads  724 Views  Citations

The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising (Articles)

Yingren Shi

Modern Economy Vol.9 No.2，February 12, 2018

DOI: 10.4236/me.2018.92018   341 Downloads  687 Views  Citations

A Study of the Joint Advertising Channels (Articles)

Ming LEI, Shuguang SUN, Dan YANG

Journal of Service Science and Management Vol.2 No.4，December 15, 2009

DOI: 10.4236/jssm.2009.24050   5,040 Downloads  8,496 Views  Citations

Advertising Effectiveness: An Approach Based on What Consumers Perceive and What Advertisers Need (Articles)

Macarena Estévez, Davide Fabrizio

Open Journal of Business and Management Vol.2 No.3，July 4, 2014

DOI: 10.4236/ojbm.2014.23022   4,806 Downloads  7,208 Views  Citations

The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013   3,319 Downloads  3,960 Views  Citations

Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective (Articles)

Hui Fan

Open Journal of Social Sciences Vol.5 No.11，November 8, 2017

DOI: 10.4236/jss.2017.511004   803 Downloads  1,873 Views  Citations

Online Advertising and Customer Satisfaction of E-Tailing Firms in Nigeria (Articles)

N. Gladson Nwokah, Doris Ngirika

Intelligent Information Management Vol.10 No.1，January 5, 2018

DOI: 10.4236/iim.2018.101002   621 Downloads  2,069 Views  Citations

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2，April 30, 2018

DOI: 10.4236/ojbm.2018.62039   282 Downloads  467 Views  Citations

Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11，July 23, 2018

DOI: 10.4236/tel.2018.811128   188 Downloads  363 Views  Citations
This article belongs to the Special Issue on Industrial Economics

Intention to Create Legal Relations and the Reform of Contract Law: A Conservative Approach in the Modern Global Era (Articles)

Zhixiong Liao

Beijing Law Review Vol.4 No.2，June 6, 2013

DOI: 10.4236/blr.2013.42011   7,391 Downloads  12,254 Views  Citations

Psychological Contract Breach and Turnover Intention: The Intermediary Role of Job Satisfaction (Articles)

Xiaoqing Xie, Hanmin Liu, Huang Deng

Open Journal of Business and Management Vol.3 No.4，October 12, 2015

DOI: 10.4236/ojbm.2015.34036   2,421 Downloads  3,150 Views  Citations

A Novel Approach for a Two Area Load Frequency Control in a Competitive Electricity Market Adopting Unscheduled Interchange Price (Articles)

Murugesan Bhavani, Kamatchi Selvi, Ravi Durga

Circuits and Systems Vol.7 No.7，May 30, 2016

DOI: 10.4236/cs.2016.77099   1,072 Downloads  1,366 Views  Citations
This article belongs to the Special Issue on Emerging Technology Trends in Circuits and Systems

Free or Limited Dismissal by Enterprise Owners in Germany—A Classic and Authoritative Discussion (Articles)

Jianhong Fan, Qing Tian

Beijing Law Review Vol.4 No.4，December 30, 2013

DOI: 10.4236/blr.2013.44023   3,703 Downloads  5,120 Views  Citations