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Affiliation
ISSN
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Developing a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
(Articles)
Chipozya Kosta Tembo
,
Franco Muleya
,
Godfrey Kabwe Bulaya
Open Journal of Business and Management
Vol.10 No.1
,December 29, 2021
DOI:
10.4236/ojbm.2022.101005
387
Downloads
2,222
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
256
Downloads
2,345
Views
Citations
The Moderating Effect of Strategic Planning on the Relationship between Marketing Strategy and Poultry Farming Cooperatives’ Performance in the Province of Gitega (Burundi)
(Articles)
Didace Hatungimana
,
Patrick Rumeci
,
Thierry Bahizi
Open Journal of Business and Management
Vol.10 No.5
,September 7, 2022
DOI:
10.4236/ojbm.2022.105120
159
Downloads
752
Views
Citations
Research on International Marketing of Chinese Beauty Brands Based on the 4I Theory
—Taking Perfect Diary’s Trip to Japan as an Example
(Articles)
Chen Liang
,
Chenggang Li
Modern Economy
Vol.13 No.11
,November 24, 2022
DOI:
10.4236/me.2022.1311077
285
Downloads
1,438
Views
Citations
Impact of Khat Production and Marketing on the Livelihood of Smallholder Households in Ethiopia
(Articles)
Tofik Abdella Dawide
,
Fresenbet Zeleke
,
Mustefa Musse Ebro
Agricultural Sciences
Vol.13 No.12
,December 14, 2022
DOI:
10.4236/as.2022.1312080
248
Downloads
1,531
Views
Citations
Research on Marketing Strategy of Tourism Souvenirs in Xinjiang Based on Douyin Short Video
(Articles)
Chunhua Li
,
Changyu Ren
,
Mingyue Luo
,
Dingyin Chen
,
Ya Shu
Chinese Studies
Vol.12 No.1
,February 6, 2023
DOI:
10.4236/chnstd.2023.121003
207
Downloads
960
Views
Citations
Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia
(Articles)
Melky K. E. Paendong
,
Precylia R. Rambing
,
Christopel H. Simanjuntak
,
Arief P. Kumaat
,
Mikke R. Marentek
,
Nancy H. J. Mandey
Open Journal of Social Sciences
Vol.11 No.2
,February 7, 2023
DOI:
10.4236/jss.2023.112001
192
Downloads
1,369
Views
Citations
Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust Optimization of Digital Marketing Intelligence
(Articles)
Benish Shabbir
,
Xiaodong Qiu
American Journal of Industrial and Business Management
Vol.13 No.2
,February 27, 2023
DOI:
10.4236/ajibm.2023.132002
243
Downloads
1,265
Views
Citations
Marketing and Commodification of Fear in Time of US War on Global Terror
(Articles)
Souleymane Ndao
Open Journal of Social Sciences
Vol.11 No.2
,February 28, 2023
DOI:
10.4236/jss.2023.112028
88
Downloads
414
Views
Citations
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies
(Articles)
Di Zhang
,
Dongphil Chun
,
Minghao Huang
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112032
403
Downloads
1,784
Views
Citations
Influencer Marketing
(Articles)
Yanjie Chen
Open Journal of Business and Management
Vol.11 No.5
,September 18, 2023
DOI:
10.4236/ojbm.2023.115127
550
Downloads
3,528
Views
Citations
Research on Marketing Strategies of Wealth Management Business in Securities Business Departments
(Articles)
Shengshi Gao
Open Journal of Social Sciences
Vol.11 No.10
,October 11, 2023
DOI:
10.4236/jss.2023.1110006
106
Downloads
473
Views
Citations
Design of a Social Marketing Plan on Salt Reduction for the Control and Treatment of Noncommunicable Diseases in Costa Rica
(Articles)
Adriana Blanco-Metzler
,
Hilda Patricia Nuñez-Rivas
,
Marlene Roselló-Araya
,
Karol Madriz-Morales
,
Karla Benavides-Aguilar
,
Marco Castro-Araya
Food and Nutrition Sciences
Vol.14 No.11
,November 28, 2023
DOI:
10.4236/fns.2023.1411067
56
Downloads
238
Views
Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach
(Articles)
Max Boada
,
Daniel Burneo
,
Francisco Morocho
,
Janeth Gutiérrez
Open Access Library Journal
Vol.10 No.11
,November 30, 2023
DOI:
10.4236/oalib.1110867
29
Downloads
279
Views
Citations
Generic Marketing Strategy for Wooden Souvenir Products in Polimdo Gallery
(Articles)
Christien A. Karambut
,
Juliet P. T. Makinggung
,
Jacob T. S. Makapedua
,
Jemry R. Winokan
Open Journal of Social Sciences
Vol.12 No.1
,January 26, 2024
DOI:
10.4236/jss.2024.121019
74
Downloads
257
Views
Citations
Total Quality Management as a Tool for Marketing Performance Improvement: A Case of Oil and Gas Company in Iraq
(Articles)
Ghada M. Ibrahim
,
Imtissal Bachir El Akkaoui
,
Mohammed Waleed Wahbi
Open Journal of Business and Management
Vol.12 No.1
,January 29, 2024
DOI:
10.4236/ojbm.2024.121025
79
Downloads
422
Views
Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul
(Articles)
Ahmad Sajaad Haidary
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
,February 20, 2024
DOI:
10.4236/jss.2024.122007
59
Downloads
242
Views
Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
(Articles)
Osman Yetkin
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.4
,April 18, 2024
DOI:
10.4236/jss.2024.124011
19
Downloads
75
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
812
Downloads
2,433
Views
Citations
Sprouting Wings in the Hyper-Colonial: High-Octane Desire and Youth-Targeted Market Predation
(Articles)
Mark B. Borg
Psychology
Vol.1 No.4
,November 18, 2010
DOI:
10.4236/psych.2010.14040
6,379
Downloads
10,118
Views
Citations
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