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ISSN
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Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
148
Downloads
1,478
Views
Citations
Strategies for Enrollment Managers at Historically Black Colleges and Universities: A Single Case Study
(Articles)
Johnny B. McDonald
,
Charles R. Needham
Open Journal of Business and Management
Vol.8 No.3
,May 29, 2020
DOI:
10.4236/ojbm.2020.83084
812
Downloads
2,433
Views
Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization
(Articles)
Zixin Lu
,
Jiaqi Zhu
,
Yufeng Gui
Applied Mathematics
Vol.9 No.6
,June 29, 2018
DOI:
10.4236/am.2018.96051
721
Downloads
1,360
Views
Citations
Retail Pricing under Contract Self-Selection: An Empirical Exploration
(Articles)
Yuanfang Lin
,
Lianhua Li
Technology and Investment
Vol.4 No.1B
,January 17, 2013
DOI:
10.4236/ti.2013.41B007
3,231
Downloads
4,836
Views
Citations
Research on the Tourism Effect and Marketing Strategy of Convention & Exposition Industry: A Case Study of Shenzhen City of China
(Articles)
Rong Wu
,
Mu Zhang
Journal of Service Science and Management
Vol.6 No.2
,June 10, 2013
DOI:
10.4236/jssm.2013.62015
9,468
Downloads
14,637
Views
Citations
Influence of Marketing Strategy on NPD Performance: Role of Customer Perceived Value and Product Characteristics
(Articles)
Han-Wen Liu
,
Li-Ren Yang
Open Journal of Social Sciences
Vol.2 No.3
,March 6, 2014
DOI:
10.4236/jss.2014.23007
4,678
Downloads
7,950
Views
Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes
(Articles)
Oliver Mauroner
,
Dorit Fauck
Open Journal of Business and Management
Vol.2 No.3
,July 29, 2014
DOI:
10.4236/ojbm.2014.23030
4,499
Downloads
7,261
Views
Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites
(Articles)
Dongli Miao
,
Jianjun Lu
,
Guangying Xie
Journal of Service Science and Management
Vol.10 No.1
,February 9, 2017
DOI:
10.4236/jssm.2017.101001
1,561
Downloads
2,490
Views
Citations
Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?
(Articles)
Qiong Yao
,
Heng Fang
American Journal of Industrial and Business Management
Vol.8 No.1
,January 19, 2018
DOI:
10.4236/ajibm.2018.81007
951
Downloads
1,919
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,079
Downloads
11,606
Views
Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History
(Articles)
Wenjie Shi
,
Yuhan Zhou
,
Xiaofei Rao
Open Access Library Journal
Vol.7 No.10
,October 20, 2020
DOI:
10.4236/oalib.1106801
349
Downloads
1,257
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
285
Downloads
1,183
Views
Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries
(Articles)
Erato M. Malisianou
,
Nikolaos T. Giannakopoulos
,
Damianos P. Sakas
,
Kanellos S. Toudas
,
Nikos Kanellos
Modern Economy
Vol.15 No.2
,February 29, 2024
DOI:
10.4236/me.2024.152009
60
Downloads
249
Views
Citations
Is E-Marketing the Future of Marketing Field
(Articles)
Paulus H. A. Andreki
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.4 No.7
,July 9, 2014
DOI:
10.4236/ajibm.2014.47040
10,109
Downloads
19,228
Views
Citations
The Effect of Phenomenon in Social Media Marketing Activities
(Articles)
Dilek Kiraz
,
Murat Basal
Open Journal of Business and Management
Vol.12 No.2
,March 21, 2024
DOI:
10.4236/ojbm.2024.122051
59
Downloads
325
Views
Citations
Guerrilla Marketing—Innovative or Parasitic Marketing?
(Articles)
Gerd Nufer
Modern Economy
Vol.4 No.9A
,August 15, 2013
DOI:
10.4236/me.2013.49A001
13,472
Downloads
25,469
Views
Citations
This article belongs to the Special Issue on
Marketing Management
Consumers Reaction and Response to Covid-19
(Articles)
Nsiah Abigail
,
Jianghui Zheng
Open Access Library Journal
Vol.8 No.5
,May 31, 2021
DOI:
10.4236/oalib.1106960
135
Downloads
1,209
Views
Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
,November 2, 2022
DOI:
10.4236/jss.2022.1012004
230
Downloads
2,938
Views
Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges
(Articles)
Allam Jaas
Open Journal of Business and Management
Vol.10 No.2
,March 22, 2022
DOI:
10.4236/ojbm.2022.102046
2,099
Downloads
21,789
Views
Citations
What Drives Consumer Household Behavior in the Travel Market
(Articles)
Stanley I. Buchin
Modern Economy
Vol.15 No.2
,February 29, 2024
DOI:
10.4236/me.2024.152007
55
Downloads
202
Views
Citations
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