Consumer Oriented Marketing Strategy - Articles - Scientific Research Publishing

Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,251 Downloads 6,887 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4，April 11, 2023

DOI: 10.4236/jss.2023.114002 27 Downloads 159 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 20,084 Downloads 36,896 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5，May 29, 2018

DOI: 10.4236/jss.2018.65020 1,408 Downloads 4,567 Views Citations
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 3,053 Downloads 7,555 Views Citations
A Review of Nostalgic Marketing (Articles)

Rubo Cui

Journal of Service Science and Management Vol.8 No.1，February 28, 2015

DOI: 10.4236/jssm.2015.81015 20,401 Downloads 33,684 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3，September 13, 2022

DOI: 10.4236/ib.2022.143011 133 Downloads 947 Views Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing (Articles)

Nayeli Manzano, Luis Rivas, George Bonilla

iBusiness Vol.4 No.3，September 28, 2012

DOI: 10.4236/ib.2012.43031 8,409 Downloads 13,499 Views Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool (Articles)

Wen Zhang, Yuhong Li

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41010 12,784 Downloads 20,487 Views Citations
Marketing Religion: The Marketing and Islamic Points of View (Articles)

Morsy Sahlaoui, Neji Bouslama

American Journal of Industrial and Business Management Vol.6 No.4，April 21, 2016

DOI: 10.4236/ajibm.2016.64041 2,712 Downloads 6,749 Views Citations
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products (Articles)

Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi

American Journal of Industrial and Business Management Vol.8 No.6，June 11, 2018

DOI: 10.4236/ajibm.2018.86097 907 Downloads 2,774 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2，February 25, 2021

DOI: 10.4236/ojbm.2021.92027 626 Downloads 5,602 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Is Globalization Changing the Culture from Movie Perspectives? (Articles)

Fang-Mei Tai, Po-Yao Chuang

iBusiness Vol.6 No.4，December 3, 2014

DOI: 10.4236/ib.2014.64017 10,319 Downloads 13,915 Views Citations
Should We Be Worried about the Increasing Foreign Ownership of UK Industries? (Articles)

David Floyd, Barry Ardley, Sandhla Summan, Mizan Rahman, Dimitrios Vortelinos

Theoretical Economics Letters Vol.6 No.2，April 11, 2016

DOI: 10.4236/tel.2016.62020 2,086 Downloads 2,727 Views Citations
Impact of Internet plus to China Economy Development (Articles)

Zhen Zhao, Wei Xiong, Jingxuan Fang

Modern Economy Vol.7 No.9，August 11, 2016

DOI: 10.4236/me.2016.79096 3,919 Downloads 7,019 Views Citations
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2，March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,025 Downloads 3,396 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4，April 12, 2022

DOI: 10.4236/oalib.1108593 168 Downloads 1,110 Views Citations
Customization-Massing—New Angle of View to Implement C2B Development in China (Articles)

Xin Song, Lei Tang

American Journal of Industrial and Business Management Vol.7 No.6，June 12, 2017

DOI: 10.4236/ajibm.2017.76052 1,330 Downloads 2,283 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1，December 26, 2018

DOI: 10.4236/sn.2019.81003 3,603 Downloads 6,863 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1，January 8, 2020

DOI: 10.4236/me.2020.111001 570 Downloads 2,171 Views Citations

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