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DOI
Author
Journal
Affiliation
ISSN
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Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object
(Articles)
Jiao Lu
Journal of Service Science and Management
Vol.10 No.2
,April 13, 2017
DOI:
10.4236/jssm.2017.102009
1,357
Downloads
2,389
Views
Citations
The Influence of Product Market Externality on Dynamic Decisions of Monopoly
(Articles)
Yan Wang
,
Deqing Tan
Modern Economy
Vol.8 No.6
,June 13, 2017
DOI:
10.4236/me.2017.86056
1,376
Downloads
2,296
Views
Citations
Coordination of Supply Chain under the Revenue Sharing-Advertising Cost Sharing Contract
(Articles)
Meng Jia
Journal of Service Science and Management
Vol.10 No.3
,June 23, 2017
DOI:
10.4236/jssm.2017.103024
1,533
Downloads
3,622
Views
Citations
A Qualitative Study on the Outcomes of Social Media Advertising
(Articles)
Shariful Islam
,
Mohammad Iqbal Mahmood
Advances in Journalism and Communication
Vol.6 No.2
,June 29, 2018
DOI:
10.4236/ajc.2018.62006
2,611
Downloads
12,057
Views
Citations
The Influence of Time Landmarks on Consumers’ Advertising Appeal Preferences
(Articles)
Chunxiu Ye
,
Hong Zhou
Psychology
Vol.10 No.4
,March 19, 2019
DOI:
10.4236/psych.2019.104036
876
Downloads
2,114
Views
Citations
Cooperative Advertising in a Two-Stage Supply Chain with Network Externalities
(Articles)
Wenhui Li
American Journal of Industrial and Business Management
Vol.9 No.4
,April 28, 2019
DOI:
10.4236/ajibm.2019.94069
638
Downloads
1,352
Views
Citations
When and Why Negative Emotional Appeals Work in Advertising: A Review of Research
(Articles)
Minxia Zheng
Open Journal of Social Sciences
Vol.8 No.3
,March 6, 2020
DOI:
10.4236/jss.2020.83002
6,764
Downloads
20,243
Views
Citations
The Economic Organization of Television in Cameroon: Challenges and Prospects
(Articles)
Olivier Bile
Theoretical Economics Letters
Vol.10 No.3
,June 30, 2020
DOI:
10.4236/tel.2020.103044
367
Downloads
1,193
Views
Citations
A Study on Infant Learning Thinking Based on the Integration of Truth and Reality
(Articles)
Yiran Zhang
,
Kailai Jiang
Open Access Library Journal
Vol.8 No.5
,May 24, 2021
DOI:
10.4236/oalib.1107437
79
Downloads
444
Views
Citations
Towards a Model of Public Relations for Public Organizations of Afghanistan
(Articles)
Farid Ahamd Monib
,
Jamaluddin Qanet
,
Redwanullah Abdi
Open Journal of Social Sciences
Vol.9 No.7
,July 20, 2021
DOI:
10.4236/jss.2021.97015
254
Downloads
2,069
Views
Citations
Social Media and Its Connection to Business Performance—A Literature Review
(Articles)
Bruce Emmanuel
,
Shurong Zhao
,
Sulemana Bankuoru Egala
,
Yegenmuradov Mammet
,
Kweitsu Godson
American Journal of Industrial and Business Management
Vol.12 No.5
,May 19, 2022
DOI:
10.4236/ajibm.2022.125045
867
Downloads
11,323
Views
Citations
Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities
(Articles)
Alain Assomo
Advances in Journalism and Communication
Vol.10 No.2
,May 31, 2022
DOI:
10.4236/ajc.2022.102011
86
Downloads
502
Views
Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries
(Articles)
Omary Swallehe
,
Kardo Mwilongo
Open Journal of Business and Management
Vol.10 No.4
,June 9, 2022
DOI:
10.4236/ojbm.2022.104086
256
Downloads
2,329
Views
Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products?
(Articles)
Francis Osei
,
Francis Nii Adjabeng
,
Samuel Owusu-Mensah
,
Alfred Atakora
Open Journal of Social Sciences
Vol.10 No.12
,November 2, 2022
DOI:
10.4236/jss.2022.1012004
229
Downloads
2,918
Views
Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises
(Articles)
Qian Zhang
,
Hongjin Xiang
Theoretical Economics Letters
Vol.13 No.2
,April 10, 2023
DOI:
10.4236/tel.2023.132015
84
Downloads
379
Views
Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials
(Articles)
Ayah A. Ezzat
,
Asser Ezz El Din
,
Hisham Abdelmoaty
Open Access Library Journal
Vol.10 No.6
,June 15, 2023
DOI:
10.4236/oalib.1110279
207
Downloads
2,421
Views
Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study
(Articles)
Fidelis Muzyamba
,
Musonda Lemba
Advances in Journalism and Communication
Vol.11 No.4
,December 29, 2023
DOI:
10.4236/ajc.2023.114030
43
Downloads
225
Views
Citations
Research on Enhancing the Effectiveness of Staff-Training in Private Enterprise
(Articles)
Yang Hu
,
Xinrong Yang
iBusiness
Vol.2 No.1
,March 26, 2010
DOI:
10.4236/ib.2010.21011
10,745
Downloads
16,764
Views
Citations
Effectiveness and Efficiency of Educational Measures: Evaluation Practices, Indicators and Rhetoric
(Articles)
Federica Cornali
Sociology Mind
Vol.2 No.3
,July 13, 2012
DOI:
10.4236/sm.2012.23034
10,087
Downloads
18,051
Views
Citations
The Importance of Teacher's Effectiveness
(Articles)
Elizabeth Block
,
Fran Crochet
,
Leslie Jones
,
Tiffany Papa
Creative Education
Vol.3 No.6A
,October 25, 2012
DOI:
10.4236/ce.2012.326173
8,552
Downloads
16,074
Views
Citations
This article belongs to the Special Issue on
Higher Education
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