Cyberpunk Style Design: Theoretical Analysis and Practical Exploration—A Case Study of Aesthetic Style Design for New Energy Vehicle Dashboard
In an era of rapid development in digital technology, the Cyberpunk style finds increasingly broad applications in various artistic domains, greatly appealing to the younger generation. Compared to the well-developed research on the Cyberpunk literary genre, there is still a lack of a comprehensive theoretical framework for studying Cyberpunk style visual imagery, leaving ample room for exploration across interdisciplinary media expressions. Simultaneously, with the ongoing digitalization and smartification trends in the new energy vehicle industry, the user base for new energy vehicles is becoming younger, with a growing demand for novel driving experiences. Currently, personalized design in new energy vehicles mainly focuses on exterior aesthetics, with limited research on dashboard interface design.
Sample Chapter(s)
Abstract (106 KB)
Components of the Book:
  • Abstract
  • Chapter 1 Introduction
    • 1.1 Research Background
    • 1.2 Research Status
    • 1.3 Research Objectives and Significance
  • Chapter 2 Overview of Research Objects and Analysis of Related Theories
    • 2.1 Relevant Concepts
    • 2.2 Scope of the Study
    • 2.3 Theoretical Framework of the Study
    • 2.4 Cyberpunk Related Theories
    • 2.5 Relevant Theories of Design Semiotics
    • 2.6 Theory of Automotive Dashboard Design
    • 2.7 Construction of the Theoretical Research Model—Analysis Structural Model
    • 2.8 Construction of Evaluation and Inspection Design Effectiveness Index System
    • 2.9 Summary of this Chapter
  • Chapter 3 Cyberpunk Sub-Style Clustering and Design Element Extraction Study
    • 3.1 Clustering of Cyberpunk Sub-Styles
    • 3.2 Cyberpunk Substyle Design Element Deconstruction and Extraction Study
    • 3.3 Chapter Summary
  • Chapter 4 Exploration of Dashboard Interface Aesthetic Style Based on Cyberpunk Style Deconstruction
    • 4.1 Sub-Style Application Design
    • 4.2 Sub-Style Preference Verification Experiment
  • Chapter 5 Exploration of Style Innovation Based on the Application of Sub-Styles of Cyberpunk
    • 5.1 Sub-Style Combination and Optimization
    • 5.2 Attempts at Minimalist Cyber Style
    • 5.3 Usability Testing Experiment for the New Style Interface
    • 5.4 Design Strategy Refinement
  • Chapter 6 Summary and Outlook
    • 6.1 Summary
    • 6.2 Outlook
  • References
Readership: Students, academics, teachers and other people attending or interested in Cyberpunk Style Design.
1
Abstract
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (106 KB)
1
Chapter 1 Introduction
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (966 KB)
23
Chapter 2 Overview of Research Objects and Analysis of Related Theories
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (618 KB)
43
Chapter 3 Cyberpunk Sub-Style Clustering and Design Element Extraction Study
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (592 KB)
57
Chapter 4 Exploration of Dashboard Interface Aesthetic Style Based on Cyberpunk Style Deconstruction
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (2628 KB)
75
Chapter 5 Exploration of Style Innovation Based on the Application of Sub-Styles of Cyberpunk
PDF (1183 KB)
95
Chapter 6 Summary and Outlook
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (108 KB)
97
References
Wei Sun, Zhenwei You, Yingyu Zhou
PDF (118 KB)
Wei Sun
Associate Professor at Beijing University of Posts and Telecommunications, Master’s Supervisor. Head of Industrial Design Department, Co-founder of Intelligent Interaction Design Program, Invited Expert for Economic Center Projects at the National Information Center.

Zhenwei You
Professor, member of the German Design Council, member of Japan Designers' Association, member of Design Ergonomics Branch of Chinese Ergonomics Society, member of Beijing Mechanical Engineering Society, is currently the head of the design department in the School of Digital Media and Design Arts of Beijing University of Posts and Telecommunications, and the editor-in-chief of the American journal Art and Design Review.

Yingyu Zhou
Master of Art, Beijing University of Posts and Telecommunications. Product manager, Beijing Flash Delivery Technology Co., Ltd

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