The capitalist sharing economy is a way of purchasing goods and services that differs from the traditional business model of corporations hiring employees to produce products to sell to consumers. In the sharing economy, individuals are said to hire out things like their cars, homes and personal time to other individuals in a peer-to-peer fashion. In commercial applications, the sharing economy can be considered a marketing strategy more than an actual 'sharing economy' ethos; for example, the company Airbnb has sometimes been described as a platform for individuals to 'share' extra space in their homes, but in reality the space is rented, not shared. Airbnb listings additionally are often owned by property management corporations.
Components of the Book:
- Chapter 1
Envisioning the ‘Sharing City’: Governance Strategies for the Sharing Economy
- Chapter 2
Managing the innovation legitimacy of the sharing economy
- Chapter 3
The Data Sharing Economy: On the Emergence of New Intermediaries
- Chapter 4
The Presentation of Self as Good and Right: How Value Propositions and Business Model Features are Linked in the Sharing Economy
- Chapter 5
Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics
- Chapter 6
Platforms, Scales and Networks: Meshing a Local Sustainable Sharing Economy
- Chapter 7
Sectoral evolution and shifting service delivery models in the sharing economy
- Chapter 8
Understanding the organization of sharing economy in agri-food systems: evidence from alternative food networks in Valencia
- Chapter 9
Labor control and task autonomy under the sharing economy: a mixed-method study of drivers’ work
- Chapter 10
Banned from the sharing economy: an agent-based model of a peer-to-peer marketplace for consumer goods and services
- Chapter 11
The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms
- Chapter 12
The consumer production journey: marketing to consumers as co-producers in the sharing economy
- Chapter 13
The market impacts of sharing economy entrants: evidence from USA and China
- Chapter 14
Blockchain-based sharing services: What blockchain technology can contribute to smart cities
- Chapter 15
Fair trade in building digital knowledge repositories: the knowledge economy as if researchers mattered
Readership:
Students, academics, teachers and other people attending or interested in Sharing Economy.
Jiyoung Hwang
Jiyoung Hwang, Marketing, Entrepreneurship, Hospitality and Tourism, Bryan School of Business & Economics, The University of North Carolina at Greensboro, Greensboro, USA
Vadim Grinevich
Vadim Grinevich, Southampton Business School, University of Southampton, Southampton, UK
E. Knight
E. Knight, The University of Sydney Business School, Sydney NSW, Australia
Stefano Pascucci
Stefano Pascucci, University of Exeter Business School, Exeter, UK
Adrien Querbes
Adrien Querbes, Alliance Manchester Business School, University of Manchester, Manchester, UK
Yue Guo
Yue Guo, King’s Business School, King’s College London, London, UK
and more...