has been cited by the following article(s):
[1]
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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review,
2023
DOI:10.1108/IMR-06-2021-0200
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[2]
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research,
2022
DOI:10.1016/j.jbusres.2021.12.028
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[3]
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How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
Journal of Business Research,
2022
DOI:10.1016/j.jbusres.2021.12.028
|
|
|
[4]
|
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
International Marketing Review,
2022
DOI:10.1108/IMR-06-2021-0200
|
|
|
[5]
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The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the Internet
IOP Conference Series: Materials Science and Engineering,
2020
DOI:10.1088/1757-899X/940/1/012069
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