TITLE:
Consumers Attraction to Purchase Online: Website Quality as a Major Influencing Factor
AUTHORS:
Amponsah Randy Kwaku, Samuel Antwi
KEYWORDS:
Information Quality, System Quality, Service Quality, Online Shopping Behavior, Commitment, Ghana
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.3,
May
17,
2021
ABSTRACT: Following
the technological advancement from the days where the internet was not a
commerce friendly space to now when it is a known secret that the internet is
by far one of the greatest platforms for commercial activities, electronic
commerce (e-commerce) has gained feet and become one of the easiest and
convenient ways to reach out to a relatively larger geographical market for
buying and selling of goods and services. Not only has this phenomenon made
convenience a good part of commercial activities but also opened up the market
to diversified goods and services and individuals or companies to select from,
therefore making it highly imperative that these phenomena are looked into.
Therefore, this research seeks to discuss how certain traits like the consumers’
perception serve as a moderating tool in the online market space and
consequently influence consumer purchase intentions.