TITLE:
Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products
AUTHORS:
Msafiri Daudi Mbaga, Lamya Salim Khamis Al Abri, Shekar Bose, Houcine Boughanmi
KEYWORDS:
Consumer Ethnocentrism, CETSCALE, Marketing, Locally Produced Products
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.6,
June
11,
2018
ABSTRACT: The
continued spread of globalization has resulted in levels of global product
availability that is not only unprecedented, but would have been regarded as
impossible not too long ago. Products of almost every conceivable national
origin (both industrial and fresh agricultural products) are now widely
available throughout the world. Because the “country of origin” (COO) label of
a product is a factor that in many cases influences the buying behavior of
consumers, government policy makers and businesses know that they need to
investigate consumer attitudes toward both domestic and imported products and
the findings of these investigations need to be used to formulate more
effective national “buy local” campaigns and marketing strategies. This issue
has never been important in Oman than it is now when the country has embarked
on strategies to diversify the economy. The success of the diversification
strategies by the Oman government would, among other things, depend on the
success of the promotion of “locally produced” products. Therefore, investigating and understanding consumer attitudes
toward both domestic and imported products becomes important. This study
intends to do just that by investigating consumer ethnocentrism of Omanis.