Consumer Preference - Articles - Scientific Research Publishing

Consumer Protection in Islamic Contracts: The Case of the Murabahah Contract in Morocco (Articles)

Fares Laita Ibtihal

Beijing Law Review Vol.14 No.3，September 11, 2023

DOI: 10.4236/blr.2023.143068 152 Downloads 791 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5，September 27, 2023

DOI: 10.4236/ojbm.2023.115141 260 Downloads 1,083 Views Citations
Perception and Concerns of Consumers on Food Safety and Factors Influencing Purchase of Vended Foods (Articles)

Rita Adasi Fenteng, Sharon A. Atakpa, Nana Ama Donkor-Boateng

Open Access Library Journal Vol.10 No.11，November 21, 2023

DOI: 10.4236/oalib.1110892 174 Downloads 2,762 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 27, 2024

DOI: 10.4236/jss.2024.122021 479 Downloads 2,017 Views Citations
Understanding Societal Influences on the Customer Journey: COVID-19 Pandemic Impact (Articles)

Daissy Moya Sanchez, Ramon Martin Guart, Andrea Ramírez Moya, Joaquim Majó Fernández

Open Journal of Social Sciences Vol.12 No.6，June 21, 2024

DOI: 10.4236/jss.2024.126014 103 Downloads 934 Views Citations
Investigating Gen Z Consumers’ Feministic Identities and Gender-Stereotypical Norms on their Attitude Formation towards Femvertising Campaigns, Impacting Purchase Intention (Articles)

Menatallah M. Kassem, Eiman Negm, Sahar R. Abu Gharara

Open Access Library Journal Vol.11 No.6，June 28, 2024

DOI: 10.4236/oalib.1111244 187 Downloads 1,381 Views Citations
How Retail Store Accommodations for the Visually Impaired Affects the Shopping Experience of the Non-Visually Impaired (Articles)

Sungjoon Choo

Open Journal of Business and Management Vol.12 No.5，August 23, 2024

DOI: 10.4236/ojbm.2024.125154 126 Downloads 866 Views Citations
Omnichannel Retail Strategy: How to Meet the Needs of Today’s Shoppers (Articles)

Muhammad Sarim Nadeem

Open Journal of Business and Management Vol.12 No.6，November 6, 2024

DOI: 10.4236/ojbm.2024.126200 130 Downloads 877 Views Citations
The Impact of New Energy Vehicle Product Functions on Consumer Purchase Intention in the Backdrop of Sustainable Development Goals (Articles)

Yingyan Mo, Qiliang Mai

Open Access Library Journal Vol.11 No.11，November 26, 2024

DOI: 10.4236/oalib.1112490 43 Downloads 323 Views Citations
Research on the Application Effects of Artificial Intelligence in Personalized Marketing (Articles)

Binyang Feng

Journal of Computer and Communications Vol.12 No.11，November 26, 2024

DOI: 10.4236/jcc.2024.1211009 250 Downloads 1,433 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4，November 29, 2024

DOI: 10.4236/blr.2024.154107 41 Downloads 230 Views Citations
Beer Talk: When Consumer Culture Makes Work Meaningful (Articles)

Christopher S. Elliott

Journal of Service Science and Management Vol.17 No.6，December 10, 2024

DOI: 10.4236/jssm.2024.176027 60 Downloads 324 Views Citations
Prediction of After-Sales Behavior in E-Commerce Using Machine Learning Models (Articles)

Yulin Cai, Fengqing Chen, Jingyang Zhang

Open Journal of Statistics Vol.14 No.6，December 24, 2024

DOI: 10.4236/ojs.2024.146035 86 Downloads 558 Views Citations
Trust as a Mediator in Nigerian E-Commerce: Impacts on Consumer Behavior, Product Quality, and Convenience (Articles)

Muruako Emmanuel Chimezie, Andrew Benyeogor, Anayo Nkamnebe, Yaolong Liu

Open Journal of Business and Management Vol.13 No.1，January 9, 2025

DOI: 10.4236/ojbm.2025.131016 123 Downloads 812 Views Citations
The Siege Effect: Exploring the Characteristics of Youth Consumption Behavior and Its Influencing Factors in the Chinese Short Drama Market (Articles)

Longlong Duan, Yongsha Ma, Hongshu He, Siying Li, Yuxin Song, Zhan Wu

Theoretical Economics Letters Vol.15 No.2，April 30, 2025

DOI: 10.4236/tel.2025.152030 62 Downloads 523 Views Citations
Decision-Making During the Process of Buying a House in Mongolia (Articles)

Nergui Ariunjargal, Gonchigjav Boldbaatar, Myagmarsuren Odonchimeg, Erdenebileg Odgerel

Open Journal of Business and Management Vol.13 No.4，July 11, 2025

DOI: 10.4236/ojbm.2025.134140 12 Downloads 60 Views Citations
Exploring Consumer Behavior towards Social Impact Apps for Food Waste Reduction (Articles)

Aidan Gershengoren, Nymisha Bandi

Open Journal of Business and Management Vol.13 No.4，July 21, 2025

DOI: 10.4236/ojbm.2025.134149 16 Downloads 95 Views Citations
On the Denial of Consumer Identity and Protection of People Who Knowingly Buy Fake Products
—Taking Chinese Market as an Example (Articles)

Yong Li, Xiongbiao Ye

Beijing Law Review Vol.13 No.3，September 5, 2022

DOI: 10.4236/blr.2022.133034 165 Downloads 784 Views Citations
When Should Suppliers Adopt Augmented Reality Technology in a Dual-Channel Supply Chain? (Articles)

Shuai Xiang, Xiuli Yang

Theoretical Economics Letters Vol.14 No.6，December 2, 2024

DOI: 10.4236/tel.2024.146117 46 Downloads 251 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6，June 30, 2025

DOI: 10.4236/oalib.1113607 30 Downloads 226 Views Citations

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