Article citationsMore>>
Y.-J. Hu, “Exploring the Relationship between Customer Involvement, Brand Equity, Perceived Risk and Customer Loyalty: The Case of Electrical Consumer Products,” The International Journal of Organizational Innovation, Vol. 4, No. 1, 2011, pp. 111-127.
has been cited by the following article:
Related Articles:
-
Congjie Yang, Jingyin He
-
Qiong Yao, Heng Fang
-
Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon
-
Shupan Wang, Jinhua Tong, Danting Zhou
-
Chiraz Rouissi