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M. A. Islam, M. A. Khan, T. Ramayah and M. M. Hossain, “The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-Efficacy as a Moderator,” International Business Research, Vol. 4, No. 2, 2011, pp. 80-89. doi:10.5539/ibr.v4n2p80
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