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TRATAMIENTO-INTEGRAL-DEL-SOBREPESO-Y-LA-OBESIDAD.pdf

has been cited by the following article:

• TITLE: Fighting Against Obesity and Overweight: Approach to Design a New Service in Nutrition Education

  AUTHORS: Marisela Rodriguez, Daniela Charvel

  KEYWORDS: Innovation; Obesity; Overweight; Service Design; Nutrition Education; Competitive Intelligence

  JOURNAL NAME: Journal of Service Science and Management, Vol.6 No.1, March 25, 2013

  ABSTRACT: Overweight and obesity (O&O) are a global public health problem, which many scientists have named as the XXI century epidemic. Since the 80’s decade, the O&O world prevalence has increased both in children and adults, and Mexico is among the highest. Under this context, the main goal of this research is to develop a business model based on a service of nutritional education as a way to fight against O&O. This research proposes a new model founded on a strategic combination of Service Design and Competitive Intelligence methodologies. The aim is to generate a unique and innovative service tailored to customer needs.