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Rojas-Lamorena, Á. J., del Barrio-García, S., & Alcántara-Pilar, J. M. (2022). A Review of Three Decades of Academic Research on Brand Equity: A Bibliometric Approach Using Co-Word Analysis and Bibliographic Coupling. Journal of Business Research, 139, 1067-1083.
https://doi.org/10.1016/j.jbusres.2021.10.025

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