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Hair Jr., J. F., Sarstedt, M., Matthews, L. M., & Ringle, C. M. (2016). Identifying and Treating Unobserved Heterogeneity with FIMIX-PLS: Part I—Method. European Business Review, 28, 63-76.
https://doi.org/10.1108/EBR-09-2015-0094

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