Hu, G.S. (2020) The Survival of Textual Transplant: A New Interpretation of Eco-Translatology in the Concept of Continued Growth and Perpetual Change Is Essence of Translation. Chinese Translators Journal, 41, 5-12+190. (In Chinese)

has been cited by the following article:

• TITLE: Chinese Translation of Film Titles from the Perspective of Textual Transplant—Taking Waterloo Bridge as an Example

  AUTHORS: Yating Wu

  KEYWORDS: Film Titles, Textual Transplant, Waterloo Bridge

  JOURNAL NAME: Open Access Library Journal, Vol.11 No.1, January 22, 2024

  ABSTRACT: Translating film titles into Chinese is a challenging and creative task that requires translators to maintain accuracy at the linguistic level while ensuring effectiveness at the cultural and communicative levels. This paper aims to explore the textual transplant features of translating film titles into Chinese, using the Chinese translation of the movie “Waterloo Bridge” as a case study for in-depth analysis. By examining the language, culture, and communication aspects, we will demonstrate how textual transplant influences the translation of film titles and how the emotional and cultural connotations of the original title can be preserved in the Chinese translation. Through this case study, people can gain a better understanding of the crucial role translation plays in film marketing and cultural communication.