TITLE:
Research on the Influence Mechanism of Irrational Factors on Cultural Consumption from the Perspective of Behavioral Economics
AUTHORS:
Yuman Sun
KEYWORDS:
Behavioral Economics Perspective, Factors, Mechanisms, Influence, Cultural Consumption, Irrationality
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.11,
November
28,
2023
ABSTRACT: Due to the attributes of spiritual and symbolic
consumer goods of cultural consumption, irrational factors such as the cultural
environment, conceptual class, popular trend, and psychological state in which
consumers live also have a strong influence on residents’ cultural consumption
decisions. In view of this, the framework of behavioral economics is applied to
explore the mechanism of pressure sense and self-restraint on consumption rate
and the mechanism of psychological account on the adjustment of cultural
consumption at the micro level under the premise of the existence of limited
rationality of consumers. In this way, it provides an important basis for
proposing strategies to promote the happiness of national life and improve
national quality.