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has been cited by the following article:

• TITLE: Apple’s Success: An Inspiration or a Guide for Today’s Entrepreneurs

  AUTHORS: Horacio De La Cruz Jr.

  KEYWORDS: Apple, Apple Computers, Steve Jobs Management Style, Apple Success, Apple Organizational Culture, Apple Entrepreneurial Spirit, Apple Cult

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.13 No.11, November 21, 2023

  ABSTRACT: This paper elaborates on the hypothesis that Apple’s success shall be an inspiration rather than a business model to be imitated by today’s entrepreneurs. Before doing so, this study interconnects the insights of several works of literature about geniuses, talents, personality traits, luck, risks, opportunities, and personal experiences that may affect entrepreneurship. Morgan Housel, Craig Wright, and other scholars’ works, perspectives, theories, and research were used to arrive at conclusions. Using the framework presented in this paper can improve our understanding of the challenges today’s entrepreneurs could face to succeed and how much Apple’s success can influence them in the decision-making process. However, much work remains to be done. Specifically, new theory development work and empirical research are both necessary.