TITLE:
Anta and Jinjiang Go International: Industrial Cluster and Corporate Competitiveness
AUTHORS:
Jimmy Teng, Ping-Yen Lai
KEYWORDS:
Industrial Policy, Economies of Scale, Economies of Scope
JOURNAL NAME:
Theoretical Economics Letters,
Vol.13 No.5,
October
30,
2023
ABSTRACT: Anta is a world leading sports footwear maker located in the Jinjiang
sports footwear industrial cluster. This case study tackles the success story
of Anta, which went through three decades. Anta is able to rise above its
competitors through a two-pronged approach to its corporate strategy, brand
internalization, and technological innovation. The development of its corporate
strategy, in turn, hinges critically on its proximity to an industrial cluster.
With the support of industrial policy tailored by the local government, Anta is
able to enjoy three benefits altogether
within an ever-agglomerating industrial cluster. Taken together, these are
exclusive advantages: internal economies of scale, external economies of scale,
and economies of scope. The anatomy of this case study serves to illustrate how
all such advantages can be put together.