TITLE:
Research on the Impact and Guidance of Public Opinion on Weibo and WeChat on College Students’ Value Orientation
AUTHORS:
Xiaoyuan Shi
KEYWORDS:
Weibo, WeChat, College Students, Ideological and Moral Impact, Value Orientation Guidance
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.7,
July
24,
2023
ABSTRACT: In the era of new media, college students using internet platforms to
express their opinions and opinions has become a new way to showcase
themselves. While conveying information and
expressing opinions through networks such as Weibo and WeChat, it is
also inevitable that there are some irrational and even negative events that
defame the government’s image. Due to the lack of experience and education
among college students, guiding their thinking during this critical period of
adolescence will have a significant impact on their future behavioral norms and
value orientations. The research purpose of this article is to provide
contemporary college students with correct and positive value orientations and
guidance by analyzing the correlation between the communication characteristics
of Weibo and WeChat and the thoughts and behaviors of college students, as well
as their communication characteristics. This article proposes a long-term
mechanism for monitoring and guiding online public opinion in universities, based
on literature review and years of teaching experience, using classes as a
platform to establish Weibo, WeChat fans, and friend circles.